This book offers a practical guide for creating, funding, and growing a communication or media research lab. Drawing on the insights of experienced lab directors, it covers essential steps—from defining a mission and securing space to navigating funding and fostering a collaborative, inclusive culture that supports innovation.
The book is divided into two sections. Section 1 explores reasons for starting a lab, introduces the design thinking process, and presents 10 practical tips from the editors based on their own experience. Section 2 features detailed case studies and advice from lab directors at a range of institutions—from small liberal arts colleges to large state universities. These chapters highlight the challenges and successes of launching and sustaining labs in different contexts.
Through real-world examples, readers will discover strategies for building lab culture, mentoring diverse teams, promoting equity and inclusion, and aligning efforts with institutional goals. The book emphasizes clear communication, shared purpose, and mutual respect as cornerstones of research excellence.
