Skip to main content
main-content

CRM

Aus der Redaktion

30.08.2021 | Wirtschaftsförderung | Im Fokus | Onlineartikel

Bremsen neue EU-Digitalgesetze KMU aus?

In diesem Sommer berät die EU über ihre neuen Digitalgesetze, die die Marktmacht der globalen Tech-Konzerne eindämmen sollen. Kein leichtes Unterfangen, denn für viele Firmen sind deren Angebote durchaus vorteilhaft.

27.08.2021 | Customer Experience | Infografik | Onlineartikel

Service und Customer Experience kurbeln den Umsatz an

Customer Experience wird zum Umsatzfaktor in Unternehmen. Das zeigen Daten aus einer Zendesk-Umfrage. Das Potenzial haben auch kleinere Unternehmen erkannt.

25.08.2021 | Customer Analytics | Im Fokus | Onlineartikel

Kunden besser kennenlernen mit Buyer Personas

In Buyer Personas steckt die Daten-DNA des Kunden. Für den Vertrieb sind sie Gold wert, denn mit aussagekräftigen Kundenprofilen lassen sich passgenauere Angebote schmieden und wertvolle Kunden identifizieren. Welche Punkte dabei wichtig sind.

weitere Artikel

Weiterführende Themen

Übergeordnet

Verwandt

Zeitschriftenartikel

01.12.2021 | Research | Ausgabe 1/2021 Open Access

Designing a relational model to identify relationships between suspicious customers in anti-money laundering (AML) using social network analysis (SNA)

The stability of the economy and political system of any country highly depends on the policy of anti-money laundering (AML). If government policies are incapable of handling money laundering activities in an appropriate way, the control of the …

01.12.2021 | Research | Ausgabe 1/2021 Open Access

Leveraging fine-grained mobile data for churn detection through Essence Random Forest

The rise of unstructured data leads to unprecedented opportunities for marketing applications along with new methodological challenges to leverage such data. In particular, redundancy among the features extracted from this data deserves special …

01.12.2021 | Research | Ausgabe 1/2021 Open Access

BSS: a brokering model for service selection using integrated weighting approach in cloud environment

Cloud providers shares their resources and services through collaboration in order to increase resource utilization, profit and quality of services. The offered services with different access patterns, similar characteristics, varied performance …

01.12.2021 | Regular article | Ausgabe 1/2021 Open Access

An end-to-end statistical process with mobile network data for official statistics

Mobile network data has been proven to provide a rich source of information in multiple statistical domains such as demography, tourism, urban planning, etc. However, the incorporation of this data source to the routinely production of official …

weitere Zeitschriftenartikel

Buchkapitel

2021 | OriginalPaper | Buchkapitel

From Business Engineering to Digital Engineering: The Role of Metamodeling in Digital Transformation

Many of the digital technologies developed in recent years provide the foundation for digital innovations and through their value contributions also contribute to digital transformation. This transformation is imposing tremendous challenges for …

2021 | OriginalPaper | Buchkapitel

Design Science Research of High Practical Relevance

Design science research (DSR) is an established research paradigm aiming to create design knowledge on innovative solutions for real-world problems. As such, DSR has the potential to contribute to the solution of real-world problems of great …

2021 | OriginalPaper | Buchkapitel

The Sastra Ramanujan Prize: Its Origins and Its Winners.

The SASTRA Ramanujan Prize is a $10,000 annual award given to mathematicians not exceeding the age of 32 for path-breaking contributions in areas influenced by the Indian mathematical genius Srinivasa Ramanujan. The prize has been unusually …

2021 | OriginalPaper | Buchkapitel

Analysis–Defiances–Reflections in Germany

The German ADR landscape is and has always been diverse and provides ADR entities with a long history as well as new faces. The year 2016 marked a transformation point when the ADR directive was implemented into a functioning yet incomplete ADR …

weitere Buchkapitel

In eigener Sache

  • 16.09.2021 | Versicherungsmakler | In eigener Sache | Onlineartikel

    Makler-Champions: Jetzt abstimmen!

    Zum zwölften Mal sucht Versicherungsmagazin gemeinsam mit ServiceValue die Makler-Champions. Das bewährte Konzept wurde dabei um spannende Neuerungen ergänzt. Bis 31. Dezember 2021 können Makler mit ihrer Bewertung dazu beitragen, den Service von Versicherern zu verbessern. Machen Sie mit!

Bücher

    Bildnachweise