2015 | OriginalPaper | Buchkapitel
Cross-case analysis and discussion
verfasst von : Aline Krämer
Erschienen in: Low-Income Consumers as a Source of Innovation
Verlag: Springer Fachmedien Wiesbaden
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According to Yin (2003, 133ff.), a pre-condition for cross-case analysis is that each case study is first treated as a separate study. The previous chapter analyzed the findings from the three case studies individually, in stand-alone sections. The purpose of this chapter is to make the link between these individual case studies, identifying patterns and discussing them.