Anzeige
Erschienen in:
2016 | OriginalPaper | Buchkapitel
Cross Cultural Differences in Health Literacy and Consumers’ Empowered Engagement in the Management of Health
verfasst von : Rama K. Jayanti, Michael Wachter
Erschienen in: Cultural Perspectives in a Global Marketplace
Verlag: Springer International Publishing
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Perhaps no other area of human consumption offers more promise for transformative consumer welfare and, at the same time, presents more challenges for achieving it than consumers’ engagement in medical decisions that directly affect their health (Herzlinger 2006; Berenson 2005; Enthoven 2004). Consumers, even those who are literate by conventional standards of education and communication, are often functionally illiterate as they generally lack sufficient specialized knowledge to autonomously select medical professionals or evaluate medical advice (McCray 2005).