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2019 | OriginalPaper | Buchkapitel

Crowdfunding Practices for Social Projects: An Experiment of Co-Creation

verfasst von : Rafael Lucian, Marta Bicho

Erschienen in: Finding New Ways to Engage and Satisfy Global Customers

Verlag: Springer International Publishing

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Abstract

The main objective of this study is to understand the impact of crowdfunding platforms used to gain support for social enterprises. Crowdfunding is an emergent and growing practice all over the world. The main use of crowdfunding nowadays is to support cultural and social projects, and this paper has a special interest in understanding the support that social enterprises receive from crowdfunding platforms, namely, through websites. There are several kinds of crowdfunding, but the donation-based orientation is the most popular model to support social projects and the focus of this study. A factorial experiment was conducted to test the traits’ behaviour. Our results show that the use of crowdfunding platforms leads supporters to build more favourable values of social enterprises when compared with nonsocial enterprises on crowdfunding platforms and social projects with traditional funding practices.

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Metadaten
Titel
Crowdfunding Practices for Social Projects: An Experiment of Co-Creation
verfasst von
Rafael Lucian
Marta Bicho
Copyright-Jahr
2019
DOI
https://doi.org/10.1007/978-3-030-02568-7_152