Weitere Kapitel dieses Buchs durch Wischen aufrufen
The main objective of this study is to understand the impact of crowdfunding platforms used to gain support for social enterprises. Crowdfunding is an emergent and growing practice all over the world. The main use of crowdfunding nowadays is to support cultural and social projects, and this paper has a special interest in understanding the support that social enterprises receive from crowdfunding platforms, namely, through websites. There are several kinds of crowdfunding, but the donation-based orientation is the most popular model to support social projects and the focus of this study. A factorial experiment was conducted to test the traits’ behaviour. Our results show that the use of crowdfunding platforms leads supporters to build more favourable values of social enterprises when compared with nonsocial enterprises on crowdfunding platforms and social projects with traditional funding practices.
Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten
Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:
Albinsson, P. A., Perera, B. Y., & Sautter, P. T. (2015). DART scale development: Diagnosing a firm’s readiness for strategic value Co-creation. Journal of Marketing Theory and Practice, 24(1), 42–58. CrossRef
Avery, H. (2013). Crowdfunding gets stamp of approval. Euromoney, 43(527), 11.
Banhatti, R. D. (2016). Crowdfunding of a Social Enterprise: The GloW Project as a Case Study. In D. Bruntje & O. Gajda (Eds.), Crowdfunding in Europe: State of the art in theory and practice: 2016 (1st ed.) (pp. 223–239).
Barrutia, J. M., & Echebarria, C. (2013). Networks: A social marketing tool. European Journal of Marketing, 47(1/2), 324–343. CrossRef
Barrutia, J. M., Paredes, M. R., & Echebarria, C. (2016). Value co-creation in e-commerce contexts: Does product type matter? European Journal of Marketing, 50(3/4), 442–463. CrossRef
Bellefamme, P., Lambert, T., & Schwienbacher, A. (2013). Individual Crowdfunding practices. Venture Capital. An International Journal of Entrepreneurial Finance, 15(4),313–333.
Bernardes, B., & Lucian, R. (2015). Behavior of Brazilian and Portuguese consumers on crowdfunding platforms. Revista Portuguesa e Brasileira de Gestão, 14(1), 26–36.
Dushnitsky, G., Guerini, M., Piva, E., & Rossi-Lamastra, C. (2016). Crowdfunding in Europe: Determinants of platform creation across countries. California Management Review, 58(2), 44–71. CrossRef
European Commission. Directorate-General for Financial Stability FS and CMU Crowdsurfer Ltd, & Ernst & Young. (2015). Crowdfunding mapping EU markets and events study.
Filieri, R. (2013). Consumer co-creation and new product development: A case study in the food industry. Marketing Intelligence & Planning, 31(1), 40–53. CrossRef
Gierczak, M. M., Bretschneider, U., Haas, P., Blohm, I., & Leimeister, J. M. (2015). Crowdfunding: Outlining the new era of fundraising. In D. Bruntje & O. Gajda (Eds.), Crowdfunding in Europe: State of the art in theory and practice: 2016. Cham, Switzerland: Springer International Publishing AG.
Grönroos, C., & Voima, P. (2012). Critical service logic: Making sense of value creation and co-creation. Journal of the Academy of Marketing Science, 41(2), 133–150. CrossRef
Hill, T. P. (1977). On Goods and Services. Review of Income and Wealth, 23(4), 315–338. CrossRef
Holttinen, H. (2010). Social practices as units of value creation: Theoretical underpinnings and implications. International Journal of Quality and Service Sciences, 2(1), 95–112. CrossRef
Hu, M., Li, X., & Shi, M. (2015). Product and pricing decisions in Crowdfunding. Marketing Science, 34(3), 331–345. CrossRef
Kirmani, A., Sood, S., & Bridges, S. (1999). The ownership effect in consumer responses to brand line stretches. Journal of Marketing, 63(1), 88. CrossRef
Lefebvre, R. C. (2012). Transformative social marketing: Co-creating the social marketing discipline and brand. Journal of Social Marketing, 2(2), 118–129. CrossRef
Lehner, O. M., & Nicholls, A. (2014). Social finance and crowdfunding for social enterprises: A public–private case study providing legitimacy and leverage. Venture Capital, 16(3), 271–286. CrossRef
Lucian, R., & Bernardes, B. (2015). Who to fund? The crowdfunding phenomenon in Brazil. Revista Eletrônica de Jornalismo Científico, 174(1), 1–6.
McKenny, A. F., Allison, T. H., Ketchen, D. J., Short, J. C., & Ireland, R. D. (2017). How should Crowdfunding research evolve? A survey of the entrepreneurship theory and practice editorial board. Entrepreneurship Theory and Practice, 41(2), 291–304. CrossRef
Mollick, E. (2014). The dynamics of crowdfunding: An exploratory study. Journal of business venturing, 29(1), 1–16.
Palacios, M., Martinez-Corral, A., Nisar, A., & Grijalvo, M. (2016). Crowdsourcing and organizational forms: Emerging trends and research implications. Journal of Business Research, 69(5), 1834–1839.
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creating unique value with customers. Strategy & Leadership, 32(3), 4–9. CrossRef
Reis, R. P. (2017). Dar vida às ideias. Marketeer. pp. 64–66.
Shadish, W. R., Cook, T. D., & Campbell, D. T. (2001). Experimental and quasi-experimental designs for generalized causal inference (2nd ed.). Boston: Houghton Mifflin.
Short, J. C., Ketchen Jr, D. J., McKenny, A. F., Allison, T. H., & Ireland, R. D. (2017). Research on crowdfunding: Reviewing the (very recent) past and celebrating the present. Entrepreneurship Theory and Practice, 41(2), 149–160.
Valiati, V. A. D. (2013). Crowdfunding e indústria cultural: as novas relações de produção e consumo baseadas na cultura da participação e no financiamento coletivo. Verso e Reverso, 27(64), 43–49.
- Crowdfunding Practices for Social Projects: An Experiment of Co-Creation