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2018 | Buch

Cultural Diversity in the French Film Industry

Defending the Cultural Exception in a Digital Age

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This is the first book to examine whether France’s ongoing defence of the cultural exception as a means to maintain cultural policies and defend cultural diversity is justifiable in the digital age. It questions whether the arrival of new players such as Apple and Netflix makes defence impossible, and whether an explosion in the number of films available makes policies for cultural promotion increasingly unnecessary. The book takes a critical look at French film policy to establish whether it promotes cultural diversity across cinema and video on demand and the implications for ongoing defence of the cultural exception. Sarah Walkley ultimately makes the case for a more disciplined approach to discussion of the cultural exception and cultural diversity in France supporting ideological arguments about competition, freedom of expression, consumer choice and national identity with concrete evidence of the success of French policies in countering US film market dominance.

Inhaltsverzeichnis

Frontmatter
Chapter 1. Introduction
Abstract
This chapter introduces the key concepts in the trade and culture debate and demonstrates how both French and US participants have co-opted the terms ‘cultural exception’ and ‘cultural diversity’ to support their relative positions on the need for film policy. The chapter ends with a brief description of following chapters and how these contribute to the overall case for a more disciplined approach to discussions of cultural diversity in trade negotiations.
Sarah Walkley
Chapter 2. Influence and Identity: French Motivation for Defending Cultural Diversity
Abstract
This chapter examines what motivates France’s strident defence of the cultural exception in international trade circles. It explores why France has put film policy centre stage in its quest to promote cultural diversity and mark out a new sphere of international influence for the country.
Sarah Walkley
Chapter 3. French Film Policy: Principles and Practice
Abstract
The chapter provides a detailed review of the quotas and subsidies France employs in support of its film industry and reveals the flaws in the system that have left France open to US criticism that it is acting anticompetitively to prop up an ailing local film industry.
Sarah Walkley
Chapter 4. The Trade and Culture Clash: The Background to the Current Stalemate
Abstract
The chapter will look at the arguments France employed in favour of a cultural exception that would exempt cultural products from the scope of international trade agreements and the US counter-arguments for them to be included. It explores how the arrival of digital media has complicated the debate, bringing the most recent WTO negotiations to a standstill.
Sarah Walkley
Chapter 5. The Digital Revolution: Evolving Demand v. Consistent Policy-Making
Abstract
The chapter charts the evolution of French film policy since the arrival of the first video-on-demand service and how a consistent approach to policy-making means that even many proponents of French film funding are beginning to question their contribution.
Sarah Walkley
Chapter 6. Cultural Diversity Re-Examined: The Case for Rethinking French Film Policy
Abstract
This chapter explores how an abundance of on-demand content changes discussion of the nature of diversity and whether there is still a case for state intervention in media markets in the twenty-first century.
Sarah Walkley
Chapter 7. The Market Test: Assessing Cultural Policy and Cultural Diversity in France
Abstract
The market test: France’s defence of the cultural exception turns on the importance of a healthy film industry to maintain cultural diversity. This chapter analyses both the impact of French quotas and subsidies on cultural diversity to identify areas of policy success and failure within both digital and traditional channels.
Sarah Walkley
Chapter 8. Conclusion
Abstract
The final chapter proposes a new framework for French policy-makers to develop cultural policies fit for the twenty-first century. It identifies where ongoing state intervention is justifiable, while exposing the flaws that US negotiators could exploit in campaigning for further liberalisation of trade in film and audiovisual services.
Sarah Walkley
Backmatter
Metadaten
Titel
Cultural Diversity in the French Film Industry
verfasst von
Sarah Walkley
Copyright-Jahr
2018
Electronic ISBN
978-3-319-96923-7
Print ISBN
978-3-319-96922-0
DOI
https://doi.org/10.1007/978-3-319-96923-7