Cultural Product and Cultural Communication as a Dynamic Bipolar Interaction and Creative Contribution to the Structural Recompiled of the Local Cultural Units

The conditions of the contemporary cultural environment make the reinforcement and adaptation of the cultural structures mandatory, depending on the corresponding emerging demands and expectations, which designates the effective application of each state’s cultural policy as a priority of paramount importance. This way, what is aimed at is that the produced cultural products are of high quality and competitive character, able to attract the public’s interest. In the same framework unavoidably belongs the action of the individual cultural enterprises, which are asked to safeguard their sustainability, to renew their operational practices and to respond both productively and communicatively to the high cultural demands of the era. A characteristic case is the basic cultural body of the Municipality of Karditsa, the Municipal Cultural and Public Benefit Enterprise of Karditsa (DI.K.E.K)-Greece, where an outlining of its environment is attempted, so that the factors responsible for its functional weaknesses are defined, while a vigorous organizational redesign is suggested, which is estimated to secure conditions for its more effective operation, high levels of production of cultural products, an upgraded communicative process and ensure that the cultural needs of its audience on a local level are sufficiently met.