nach oben

Erschienen in:

2013 | OriginalPaper | Buchkapitel

Customer Integration and Web Interactivity. A Literature Review and Analysis of the Role of Transaction Costs in Building Value Webs

verfasst von : Paul Murschetz

Erschienen in: Handbook of Social Media Management

Verlag: Springer Berlin Heidelberg

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

Newspapers are facing a variety of profound and disruptive challenges that come to threaten the printed publishing industry’s race for survival. By offering interactive e-commerce applications and services, and thereby actively engaging consumers in the communication process, news publishers are increasingly are emphasizing solid and sustainable relationships that may help them achieve improved economic viability and sustainable competitive advantages in the electronic marketplace.

In contrast to the thesis that net-enabled business exchange automatically leads to transaction costs efficiencies (Bakos, MIS Quarterly 15(3): 295–310, 1991; Benjamin and Wigand, Sloan Management Review 36: 62–72, 1995; Brynjolfsson and Smith, Management Science 46(4): 563–585, 2000; Cordella and Simon, The impact of information technology on transaction and coordination cost. Paper presented at the Conference on Information Systems Research in Scandinavia (IRIS 20), Oslo, Norway, 1997), this chapter argues that although interactivity may potentially reduce transaction costs, these costs are contingent upon different forms and practicalities of interactivity, and its impacts on the value of the interaction. It is assumed that offering interactivity-driven B2C e-commerce goods and services may involve transaction costs that exceed efficiency thresholds on both sides of the transaction which will negatively affect the welfare of both news publisher and online consumers.

The author develops a conceptual model of web interactivity and its potential effects of transaction costs. This model aims at fostering the theoretical development in social media management research in news publishing by drawing from disparate theoretical concepts and analytical frameworks.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Social Media Involvement Among College Students and General Population: Implications to Media Management

Nächstes Kapitel All Businesses are Media Business: The Impact of Social Media on the Healthcare Market

Alba, J. W., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., & Sawyer, A. (1997). Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing, 61, 48–53.CrossRef

Allen, D. W. (1991). What are transaction costs? Research in Law and Economics, 14, 1–18.CrossRef

Amit, R., & Zott, C. (2001). Value creation in e-business. Strategic Management Journal, 22(6–7), 493–520.CrossRef

Anding, M., & Hess, T. (2002). Online content syndication - eine transaktionskostentheoretische Analyse. In R. Gabriel & U. Hoppe (Eds.), Electronic business. Theoretische Aspekte und Anwendungen in der betrieblichen Praxis (pp. 163–189). Heidelberg: Physica.

Ariely, D. (1998). Combining experiences over time: The effects of duration, intensity changes, and on-line measurements on retrospective pain evaluations. Journal of Behavioral Decision Making, 11, 19–45.CrossRef

Ariely, D. (2000). Controlling the information flow: Effects on consumers’ decision making and preferences. Journal of Consumer Research, 27, 233–248.CrossRef

Arrow, K. J. (1963). Uncertainty and the welfare economics of medical care. American Economic Review, 53(5), 941–973.

Baecker, R. M. (1980). Towards an effective characterization of geographical interaction. In R. A. Guedj, P. W. T. ten Hagen, F. R. Hopgood, H. Tucker, & D. A. Duce (Eds.), Methodology of interaction (pp. 127–147). Amsterdam, The Netherlands: North-Holland.

Baecker, R. M., & Buxton, W. A. S. (1987). Readings in human-computer interaction: A multidisciplinary approach. San Mateo, CA: Kaufmann.

Bakos, J. Y. (1991). A strategic analysis of electronic marketplaces. MIS Quarterly, 15(3), 295–310.CrossRef

Bakos, J. Y. (1997). Reducing buyer search costs: Implications for electronic marketplaces. Management Science, 43(12), 1676–1692.CrossRef

Bandulet, M., & Morasch, K. (2005). Would you like to be a Prosumer? Information revelation, personalization and price discrimination in electronic markets. International Journal of the Economics of Business, 12, 251–271.CrossRef

Barnard, C. (1948). Organization and management. Cambridge, MA: Harvard University Press.

Benjamin, R., & Wigand, R. (1995). Electronic markets and virtual value chains on the information highway. Sloan Management Review, 36, 62–72.

Berger, C., Moeslein, K., Piller, F. T., & Reichwald, R. (2005). Co-designing modes of cooperation at the customer interface: Learning from exploratory research. European Management Review, 2, 70–87.CrossRef

Bezjian-Avery, A., Calder, B., & Iacobucci, D. (1998). New media interactive advertising vs. traditional advertising. Journal of Advertising Research, 38(4), 23–32.

Blattberg, R. C., & Deighton, J. (1991). Interactive marketing: Exploiting the age of addressability. Sloan Management Review, 32(1), 5–14.

Brynjolfsson, E., & Smith, M. D. (2000). Frictionless commerce? A comparison of Internet and conventional retailers. Management Science, 46(4), 563–585.CrossRef

Bucy, E. P. (2004a). Interactivity in society: Locating an elusive concept. The Information Society, 20(5), 375–387.

Bucy, E. P. (2004b). The interactivity paradox: Closer to the news but confused. In E. P. Bucy & J. E. Newhagen (Eds.), Media access: Social and psychological dimensions of new technology use (pp. 47–72). Mahwah, NJ: Erlbaum.

Bucy, E. P., & Tao, C. C. (2007). The mediated moderation model of interactivity. Media Psychology, 9, 647–672.CrossRef

Burgoon, J. K., Bonito, J. A., Bengtsson, B., Cederberg, C., Lundeberg, M., & Allspach, L. (2000a). Interactivity in human-computer interaction: A study of credibility, understanding, and influence. Computers in Human Behaviour, 16, 553–574.CrossRef

Burgoon, J. K., Bonito, J. A., Bengtsson, B., Ramirez, A., Dunbar, N. E., & Miczo, N. (2000b). Testing the Interactivity model, communication processes, partner assessments and the quality of collaborative work. Journal of Management Information Systems, 16(3), 33–56.

Burke, K., & Chidambaram, L. (1999). How much bandwidth is enough? A longitudinal examination of media characteristics and group outcomes. MIS Quarterly, 23(4), 557–580.CrossRef

Carey, J. (1989). Interactive media. In E. Barnouw (Ed.), International encyclopaedia of communications (pp. 328–330). New York: Oxford University Press.

Chen, K., & Yen, D. C. (2004). Improving the quality of online presence through interactivity. Information Management, 42(1), 217–226.CrossRef

Chesbrough, H., Vanhaverbeke, W., & West, J. (2006). Open innovation: Researching a new paradigm. Oxford, UK: Oxford University Press.

Choi, S.-Y., Stahl, D. O., & Winston, A. B. (1997). The economics of electronic commerce. London: Macmillan Technical Publishing.

Clemons, E. K., Reddi, S. P., & Row, M. C. (1993). The impact of information technology on the organization of economic activity: The “move to the middle” hypothesis. Journal of Management Information Systems, 10(2), 9–35.

Clemons, E. K., & Row, M. C. (1992). Information technology and industrial cooperation: The role of changing transaction costs. Journal of Management Information Systems, 9(2), 9–28.

Coase, R. H. (1937). The nature of the firm. Economica, 4, 386–405. Reprinted in Coase, R. H. (1988). The nature of the firm: Influence. Journal of Law, Economics, and Organization, 4, 33–47.

Coase, R. H. (1960). The problem of social cost. Journal of Law and Economics, 3, 1–44.CrossRef

Cordella, A., & Simon, K. A. (1997, August). The impact of information technology on transaction and coordination cost. Paper presented at the Conference on Information Systems Research in Scandinavia (IRIS 20), Oslo, Norway.

Coviello, N., Milley, R., & Marcolin, B. (2001). Understanding IT-enabled interactivity in contemporary marketing. Journal of Interactive Marketing, 15(4), 18–33.CrossRef

Coyle, J. R., & Thorson, E. (2001). The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of Advertising, 30, 65–77.CrossRef

Day, G. (1998). Organizing for interactivity. Journal of Interactive Marketing, 12(1), 47–53.CrossRef

Dennis, A. R., Fuller, R. M., & Valacich, J. S. (2008). Media, tasks, and communication processes: A theory of media synchronicity. MIS Quarterly, 32(3), 575–600.

Dennis, A. R., & Kinney, S. (1998). Testing media richness theory in the new media: The effects of cues, feedback, and task equivocality. Information Systems Research, 9(3), 256–274.CrossRef

Dennis, A., & Valacich, J. S. (1999). Rethinking media richness: Towards a theory of media synchronicity. Proceedings of the 32nd Hawaii International Conference on System Science, IEEE Computer Society, Los Alamitos, CA.

Deuze, M. (2003). The web and its journalisms: Considering the consequences of different types of newsmedia online. New Media Society, 5(2), 203–230.CrossRef

Downes, E. J., & McMillan, S. J. (2000). Defining interactivity: A qualitative identification of key dimension. New Media and Society, 2(2), 157–179.CrossRef

Durlak, J. T. (1987). A typology for interactive media. In M. L. McLaughlin (Ed.), Communication yearbook (Vol. 10, pp. 743–757). Mahwah, NJ: Erlbaum.

Economides, N. (1996). The economics of networks. International Journal of Industrial Organization, 14(6), 673–699.CrossRef

Essler, U., & Whitaker, R. (2001). Re-thinking e-commerce business modelling in terms of interactivity. Electronic Markets, 11(1), 10–16.CrossRef

Fortin, D. R., & Dholakia, R. R. (2005). Interactivity and vividness effects on social presence and involvement with a web-based advertisement. Journal of Business Research, 58(3), 387–396.CrossRef

Franz, C. R., & Robey, D. (1986). Organizational context, user involvement, and the usefulness of information systems. Decision Sciences, 17(4), 329–356.CrossRef

Fulk, J., Schmitz, J., & Steinfield, C. W. (1990). A social influence model of technology use. In J. Fulk & C. Steinfield (Eds.), Organizations and communication technology (pp. 117–140). Newbury Park, CA: Sage.

Ghose, S., & Dou, W. (1998). Interactive functions and their impacts on the appeal of internet presence sites. Journal of Advertising Research, 38(2), 29–43.

Gleason, J. P., & Lane, D. (2009, November). Interactivity redefined: A first look at outcome interactivity theory. Paper presented at the annual meeting of the NCA 95th Annual Convention, Chicago, IL. Retrieved February 24, 2010, from http://people.eku.edu/gleasonj/Outcome_Interactivity_Theory.pdf

Goffman, E. (1967). Interaction ritual. Chicago: Aldine.

Gouldner, A. W. (1960). The norm of reciprocity: A preliminary statement. American Sociological Review, 25(2), 161–178.CrossRef

Grunig, J. E., & Grunig, L. A. (1989). Toward a theory of public relations behavior of organizations: Review of a program of research. In J. E. Grunig & L. A. Grunig (Eds.), Public relations research annual (pp. 27–63). Hillsdale, NJ: Erlbaum.

Guedj, R. A., tenHagen, P. J. W., Hopgood, F. R., Tucker, H. A., & Duce, D. A. (1980). Methodology of interaction. Amsterdam, The Netherlands: North Holland.

Ha, L., & James, E. L. (1998). Interactivity reexamined: A baseline analysis of early business web sites. Journal of Broadcasting and Electronic Media, 42(4), 457–474.CrossRef

Hanssen, L., Jankowski, N. W., & Etienne, R. (1996). Interactivity from the perspective of communication studies. In N. W. Jankowski & L. Hanssen (Eds.), Contours of multimedia: Recent technological, theoretical, and empirical developments (pp. 61–73). London: University of Luton Press.

Hartson, H. R. (1998). Human-computer interaction: Interdisciplinary roots and trends. Journal of Systems and Software, 43(2), 103–118.CrossRef

Hartwick, J., & Barki, H. (1994). Explaining the role of user participation in information system use. Management Science, 40(4), 440–465.CrossRef

Heeter, C. (1989). Implications of interactivity for communication research. In J. L. Salvaggio & B. Jennings (Eds.), Media use in the information age: Emerging patterns of adoption and consumer use (pp. 53–75). Mahwah, NJ: Erlbaum.

Heeter, C. (2000). Interactivity in the context of designed experiences. Journal of Interactive Advertising, 1(1). Retrieved March 25, 2005, from http://jiad.org/vol1/no1/heeter/

Iacobucci, D. (1998). Interactive marketing and the meganet: Networks of networks. Journal of Interactive Marketing, 12(1), 5–16.CrossRef

Jaeckel, M. (1995). Interaktion. Soziologische Anmerkungen zu einem Begriff [Interaction. Sociological comments on a concept]. Rundfunk und Fernsehen, 43(4), 463–476.

Jee, J., & Lee, W.-N. (2002). Antecedents and consequences of perceived interactivity: An exploratory study. Journal of Interactive Advertising, 3, 1–18.CrossRef

Jensen, J. F. (1998). Interactivity – tracking a new concept in media and communication studies. Nordicom Review, 19(1), 185–204.

Johnson, G. J., Bruner, G. C., II, & Kumar, A. (2006). Interactivity and its facets revisited: Theory and empirical test. Journal of Advertising, 35(4), 35–52.CrossRef

Kalyanaraman, S., & Sundar, S. S. (2006). The psychological appeal of personalized content in web portals: Does customization affect attitudes and behavior? Journal of Communication, 56, 110–122.CrossRef

Kim, J., & LaRose, R. (2004). Interactive e-commerce: Promoting consumer efficiency or impulsivity? Journal of Computer-Mediated Communication, 10(1). Retrieved July 9, 2006, from http://jcmc.indiana.edu/vol10/issue1/kim_larose.html

Kiousis, S. (2002). Interactivity: A concept explication. New Media and Society, 4(3), 355–383.

Kleinaltenkamp, M., Fließ, S., & Jacob, F. (1996). Customer Integration – Von der Kundenorientierung zur Kundenintegration. Wiesbaden, Germany: Gabler.

Klemperer, P. D. (2008). Network effects. In S. N. Durlauf & L. E. Blume (Eds.), The New Palgrave: A dictionary of economics (pp. 915–917). Basingstoke, UK: Palgrave-Macmillan.CrossRef

Ko, H., Cho, C.-H., & Roberts, M. S. (2005). Internet uses and gratifications: A structural equation model of interactive advertising. Journal of Advertising, 34(2), 57–70.CrossRef

Kotha, S. (1995). Mass customization: Implementing the emerging paradigm for competitive advantage. Strategic Management Journal, 16, 21–42.CrossRef

Kuk, G., & Yeung, F. T. (2002). Interactivity in e-commerce. Quarterly Journal of Electronic Commerce, 3(3), 223–235.

Lampel, J., & Mintzberg, H. (1996). Customizing customization. Sloan Management Review, 38(1), 21–30.

Laurel, B. (1991). Computers as theatre. Reading, MA: Addison-Wesley.

Lee, T. (2004). The impact of perceptions of interactivity on customer trust and transaction intentions in mobile commerce. Journal of Electronic Commerce Research, 6(3), 165–180.

Lee, C.-H., Barua, A., & Whinston, A. B. (2000). The complementarity of mass customization and electronic commerce. Economics of Innovation and New Technology, 9(2), 81–110.CrossRef

Liu, Y. (2003). Generating value through online interaction. Individual and situational differences. Competitive Paper Submitted to the 2003 AMS Annual Conference . Retrieved July 9, 2006, from http://jcmc.indiana.edu/vol3/issue2/lombard.html

Liu, Y., & Shrum, J. L. (2002). What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness. Journal of Advertising, 31(4), 53–64.CrossRef

Lombard, M., & Ditton, T. (1997). At the heart of it all: the concept of presence. Journal of Computer-Mediated Communication, 3(2). Retrieved July 9, 2006, from http://jcmc.indiana.edu/vol3/issue2/lombard.html

Lowry, P. B., Romano, N. C., Jr., Jenkins, J. L., & Guthrie, R. W. (2009). The CMC interactivity model: How interactivity enhances communication quality and process satisfaction in lean-media groups. Journal of Management Information Systems, 26(1), 155–195.CrossRef

McMillan, S. J. (1998). Who pays for content? funding in interactive media. Journal of Computer Mediated Communication, 4(1). Accessed December 20, 2012. http://www.ascusc.org/jcmc/vol4/issue1/mcmillan.html

McMillan, S. J. (1998). Who pays for content? Funding in interactive media. Journal of Computer Mediated Communication, 4(1). Retrieved July 24, 2009, from http://www.ascusc.org/jcmc/vol4/issue1/mcmillan.html

McMillan, S. J. (2000). Interactivity is in the Eye of the Beholder: Function, Perception, Involvement, and Attitude toward the Web Site, http://web.utk.edu/~sjmcmill/Research/research.htm.

McMillan, S. J. (2000a). Interactivity is in the eye of the beholder: Function, perception, involvement, and attitude toward the Website. In M. A. Shaver (Ed.), Proceedings of the 2000 Conference of the American Academy of Advertising (pp. 71–78). Michigan State University: East Lansing. http://web.utk.edu/~sjmcmill/Research/mcmillsj.doc.

McMillan, S. J. (2000b). The microscope and the moving target: the challenge of applying content analysis to the World Wide Web. Journalism and Mass Communication Quarterly, 77(1), 80–98.CrossRef

McMillan, S. J. (2002). A four-part model of cyber-interactivity: Some cyber-spaces are more interactive than others. New Media and Society, 4(2), 271–291.

McMillan, S. J. (2005). The researchers and the concept. Moving beyond a blind examination of interactivity. Journal of Interactive Advertising, 5(2), 1–4.CrossRef

McMillan, S. J. (2006). Exploring models of interactivity from multiple research traditions: Users, documents, and systems. In L. L. Lievrouw & S. Livingstone (Eds.), Handbook of new media (pp. 205–230). London: Sage.

McMillan, S. J., & Hwang, J.-S. (2002). Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity. Journal of Advertising, 31(3), 41–54.CrossRef

Milgrom, P. R., & Roberts, J. (1990). The economics of modern manufacturing: Technology, strategy and organization. American Economic Review, 80(3), 511–528.

Milgrom, P. R., & Roberts, J. (1992). Economics, organization, and management. Englewood Cliffs, NJ: Prentice-Hall.

Nickerson, R. S. (1977). On conversational interaction with computers. In User-oriented design of interactive graphic systems (pp. 101–113)). New York, NY: ACM. Reprinted in Baecker, R. M., & Buxton, W. A. S. (Eds.). Readings in human-computer interaction: A multidisciplinary approach. Los Altos, CA: Morgan-Kaufmann.

Neumann, W. R. (2008). Interactivity, concept of. In W. Donsbach (Ed.), The international encyclopedia of communication. Blackwell Publishing, Blackwell. Reference Online Retrieved October 10, 2010, from http://www.blackwellreference.com/public/tocnode?id=g9781405131995_yr2010_chunk_g978140513199514_ss44-1

Nielsen, J. (2000). Designing web usability: The practice of simplicity. Indianapolis, IN: New Riders.

Noll, A. M. (2003). Television over the Internet: Technological challenges. In E. Noam (Ed.), Internet television (pp. 19–30). Mahwah, NJ: Erlbaum.

Noori, H. (1990). Economies of integration: A new manufacturing focus. International Journal of Technology Management, 5(5), 577–587.

Normann, R., & Ramirez, R. (1993). From value chain to value constellation: Designing interactive strategy. Harvard Business Review, 71, 65–77.

Novak, T. P., Hoffman, D. L., & Yung, Y.-F. (2000). Measuring the customer experience in online environments: A structural modeling approach. Marketing Science, 19(1), 22–42.CrossRef

Picot, A., Reichwald, R., & Wigand, R. (1998). Information, organization, and management: Expanding markets and corporate boundaries. New York: Wiley.

Picot, A., Reichwald, R., & Wigand, R. T. (2001). Die grenzenlose Unternehmung. Gabler: Wiesbaden.

Picot, A., Reichwald, R., & Wigand, R. T. (2008). Information, organization and management. Berlin: Springer.CrossRef

Piller, F. T. (2002). Customer interaction and digitizability – a structural approach. In C. Rautenstrauch, R. Seelmann-Eggebert, & K. Turowski (Eds.), Moving towards mass customization: Information systems and management principles (pp. 119–138). Berlin/New York: Springer.CrossRef

Piller, F. T., & Moeslein, K. (2002). From economies of scale towards economies of customer integration. Value creation in mass customization based electronic commerce. Unpublished working reports of the Chair of Industrial and Business Economics at the Technical University of Munich.

Piller, F. T., Moeslein, K., & Stotko, C. (2004). Does mass customization pay? An economic approach to evaluate customer integration. Production Planning and Control, 15(4), 435–444.CrossRef

Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. New York: The Free Press.

Porter, M. E. (2001). Strategy and the internet. Harvard Business Review, 79(3), 62–78.

Prahalad, C. K., & Ramaswamy, V. (2000). Co-opting customer competence. Harvard Business Review, 79(1), 79–87.

Prahalad, C. K., & Ramaswamy, V. (2002). The co-creation connection. Strategy and Business, 27, 50–61.

Prahalad, C. K., & Ramaswamy, V. (2003). The new frontier of experience innovation. MIT Sloan Management Review, 44(4), 12–18.

Prahalad, C. K., & Ramaswamy, V. (2004). The future of competition: Cocreating unique value with customers. Boston, MA: Harvard Business School Press.

Quiring, O. (2009). What do users associate with ‘interactivity’? A qualitative study on user schemata. New Media and Society, 11(6), 899–920.CrossRef

Quiring, O., & Schweiger, W. (2008). Interactivity: A review of the concept and a framework for analysis. Communications, 33(2), 147–167.CrossRef

Rafaeli, S. (1988). Interactivity: From media to communication. In R. P. Hawkins, J. M. Wieman, & S. Pingree (Eds.), Advancing communication science: Merging mass and interpersonal communication (pp. 110–134). Newbury Park: Sage.

Rafaeli, S., & Sudweeks, F. (1997). Networked interactivity. Journal of Computer-Mediated Communication, 2(4). Retrieved March 3, 2007, from http://jcmc.huji.ac.il/vol2/issue4/rafaeli.sudweeks.html

Rangaswamy, A., & Pal, N. (2003). Gaining business value from personalization technologies. In N. Pal & A. Rangaswamy (Eds.), The power of one: Gaining business value from personalization technologies (pp. 1–9). Victoria, Australia: Trafford.

Reichwald, R., & Piller, F. T. (2000). Mass customization-Konzepte im electronic business. In R. Weiber (Ed.), Handbuch electronic business. Informationstechnologien – electronic commerce – Geschäftsprozesse (pp. 359–383). Wiesbaden, Germany: Gabler.CrossRef

Reichwald, R., & Piller, F. T. (2009). Interaktive Wertschoepfung: Open Innovation, Individualisierung und neue Formen der Arbeitsteilung. Wiesbaden: Gabler.

Reichwald, R., Seifert, S., & Walcher, D. (2004, January). Customers as part of value webs. Towards a framework for webbed customer innovation tools. Paper presented at the Hawaii International Conference on Computer Sciences (HICSS), Maui.

Rice, R. E., & Williams, F. (1984). Theories old and new: The study of new media. In R. E. Rice (Ed.), The new media (pp. 55–80). Beverly Hills, CA: Sage.

Richter, D., Riemer, K., & vom Brocke, J. (2010). Social transactions on social network sites: Can transaction cost theory contribute to a better understanding of internet social networking? Paper presented at the 23rd Bled eConference, Bled, Slovenia.

Rindfleisch, A., & Heide, J. B. (1997). Transaction cost analysis: Past, present, and future applications. Marketing, 61(4), 30–54.CrossRef

Robey, D. (1979). User attitudes and management information system use. Academy of Management Journal, 22(3), 527–538.CrossRef

Romano, N. C., & Fjermestad, J. (2003). Electronic commerce customer relationship management: A research agenda. Information Technology and Management, 4, 233–258.CrossRef

Shaw, T., Aranson, K., & Belardo, S. (1993). The effects of computer mediated interactivity on idea generation: An experimental investigation. IEEE Transactions on Systems, Man, and Cybernetics, 23(3), 737–745.CrossRef

Short, J. A. (1974). Effect of medium of communication on experimental negotiation. Human Relations, 27, 225–234.CrossRef

Short, J., Williams, E., & Christie, B. (1976). The social psychology of telecommunications. New York: Wiley.

Shugan, S. M. (1980). The cost of thinking. Journal of Consumer Research, 75, 99–111.CrossRef

Simon, H. A. (1957). A behavioural model of rational choice. Quarterly Journal of Economics, 69(1), 99–118.CrossRef

Song, I., & Bucy, E. P. (2008). Interactivity and political attitude formation. A mediation model of online information processing. Journal of Information Technology and Politics, 4(2), 29–61.CrossRef

Stanoevska-Slabeva, K. (2011). Enabled innovation: Instruments and methods of internet-based collaborative innovation. Draft paper prepared for the first Berlin Symposium in Internet and Society, Berlin, October 25–27, 2011.

Steuer, J. (1992). Defining virtual reality: Dimensions determining telepresence. Journal of Communication, 42(4), 73–93.CrossRef

Stewart, D. W., & Pavlou, P. A. (2002). From consumer response to active consumer: Measuring the effectiveness of interactive media. Academy of Marketing Science, 30(4), 376–396.CrossRef

Stigler, G. J. (1961). The economics of information. Journal of Political Economy, 69(3), 213–225.CrossRef

Sukpanich, N., & Chen, L.-D. (2000). Interactivity as the driving force behind e-commerce. AMCIS 2000 Proceedings (Paper 163). Accessed December 20, 2012. http://ais.bepress.com/amcis2000/163

Sundar, S. S. (2004). Theorizing interactivity’s effects. The Information Society, 20(5), 355–383.CrossRef

Taylor, F. W. (1911). The principles of scientific management. New York: Harper & Row.

Thaler, R. H. (1985). Mental accounting and consumer choice. Marketing Science, 4, 199–214.CrossRef

Toffler, A. (1980). The third wave. New York: Bantham Books.

Tseng, M., & Jiao, J. (2001). Mass customisation. In G. Salvendy (Ed.), Handbook of industrial engineering (pp. 684–709). New York: Wiley.CrossRef

Tseng, M. M., & Piller, F. T. (2003). The customer centric enterprise. Advances in mass customization and personalisation. Berlin: Springer.CrossRef

Vandermerve, S. (2000). How increasing value to customers improves business results. Sloan Management Review, 42, 27–37.

Varadarajan, P. R., & Yadav, M. S. (2002). Marketing strategy and the internet: An organizing framework. Journal of the Academy of Marketing Science, 30(4), 296–313.CrossRef

von Hippel, E. (1998). Economics of product development by users. Management Science, 44(5), 629–644.CrossRef

von Hippel, E. (2005). Democratizing innovation. Cambridge, MA: MIT.

Walther, J. B. (1992). Interpersonal effects in computer-mediated interaction: A relational perspective. Communication Research, 19(1), 52–89.CrossRef

Webster, F. E., Jr. (1996). Perspectives - the future of interactive marketing. Harvard Business Review (November–December), 156–157.

Webster, F. E., Jr. (1998). Commentary: Interactivity and marketing paradigm shifts. Journal of Interactive Marketing, 12(1), 54–55.CrossRef

Wigand, R. T. (1997). Electronic commerce: Definition, theory, and context. The Information Society, 13, 1–16.CrossRef

Wigand, R. T., Benjamin, R. I., & Birkland, J. L. H. (2008). Web 2.0 and beyond: Implications for electronic commerce. Electronic Commerce ACM, New York, NY, USA, Innsbruck, Austria.

Wikstroem, S. (1996a). Value creation by company-consumer interaction. Journal of Marketing Management, 12, 359–374.CrossRef

Wikstroem, S. (1996b). The customer as co-producer. European Journal of Marketing, 30(4), 6–19.CrossRef

Williams, F., Rice, R. E., & Rogers, E. M. (1988). Research methods and the new media. New York, NY: Free Press.

Williamson, O. E. (1973). Markets and hierarchies: Some elementary considerations. The American Economic Review, 63(2), 316–325.

Williamson, O. E. (1975). Markets and hierarchies, analysis and antitrust implications. New York: The Free Press.

Williamson, O. E. (1976). Franchise bidding for natural monopolies in general and with respect to CATV. Bell Journal of Economics, XXVI(3), 497–540.

Williamson, O. E. (1979). Transaction cost economics. The governance of contractual relations. Journal of law and Economics, 22, 233–261.CrossRef

Williamson, O. E. (1981). The economics of organisation: The transaction cost approach. The American Journal of Sociology, 87, 548–577.CrossRef

Williamson, O. E. (1985). The economic institutions of capitalism: Firms, markets, relational contracting. New York: The Free Press.

Williamson, O. E. (1991). Comparative economic organization: The analysis of discrete structural alternatives. Administrative Science Quarterly, 36(2), 269–296.CrossRef

Williamson, O. E. (1996). The mechanism of governance. New York, NY: Oxford University Press.

Williamson, O. E. (2005). Transaction cost economics. In C. Menard & M. M. Shirley (Eds.), Handbook of new institutional economics (pp. 41–65). Dordrecht, Netherlands: Springer Press.CrossRef

Wind, J., & Rangaswamy, A. (2001). Customerization: The next revolution in mass customization. Journal of Interactive Marketing, 15(1), 13–32.CrossRef

Woodruff, R. B. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139–153.CrossRef

Wu, G. (2006). Conceptualizing and measuring the perceived interactivity of websites. Journal of Current Issues and Research in Advertising, 28(1), 87–104.CrossRef

Yadav, M. S., & Varadarajan, P. R. (2002). Understanding product migration to the electronic marketplace: A conceptual framework. Journal of Retailing, 81(2), 125–140.CrossRef

Yadav, M. S., & Varadarajan, P. R. (2005a). Interactivity in the electronic marketplace: An exposition of the concept and implications for research. Journal of the Academy of Marketing Science, 33(4), 585–603.CrossRef

Yadav, M. S., & Varadarajan, P. R. (2005b). Understanding product migration to the electronic marketplace: A conceptual framework. Journal of Retailing, 81(2), 125–140.CrossRef

Zaichkowsky, J. L. (1985). Measuring the involvement construct. The Journal of Consumer Research, 12(3), 341–352.CrossRef

Zaichkowsky, J. L. (1986). Conceptualizing involvement. Journal of Advertising, 15(2), 4–34.CrossRef

Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22.CrossRef

Titel: Customer Integration and Web Interactivity. A Literature Review and Analysis of the Role of Transaction Costs in Building Value Webs
verfasst von: Paul Murschetz
Verlag: Springer Berlin Heidelberg
Buch: Handbook of Social Media Management
Print ISBN: 978-3-642-28896-8

Electronic ISBN: 978-3-642-28897-5

Copyright-Jahr: 2013
DOI: https://doi.org/10.1007/978-3-642-28897-5_45