Ausgabe 3/2015
Trends in Business Markets. Guest Editors: Rajdeep Grewal and Gary L. Lilien
Inhalt (5 Artikel)
Perspectives
Business-to-Business Buying: Challenges and Opportunities
Rajdeep Grewal, Gary L. Lilien, Sundar Bharadwaj, Pranav Jindal, Ujwal Kayande, Robert F. Lusch, Murali Mantrala, Robert W. Palmatier, Aric Rindfleisch, Lisa K. Scheer, Robert Spekman, Shrihari Sridhar
Research Article
Enhancing Crowdsourcing Success: the Role of Creative and Deliberate Problem-Solving Styles
Dominik Mahr, Aric Rindfleisch, Rebecca J. Slotegraaf
Research Article
Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows
Shrihari Sridhar, Clay M. Voorhees, Srinath Gopalakrishna
Research Article
Interfirm Relational Strategies and Innovation: the Role of Interfirm Relational Traits and Firm Resources
Sean (Hyunsoon) Yim, Brett W. Josephson, Jean L. Johnson, Sanjay R. Sisodiya