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Customer Needs and Solutions

Ausgabe 3/2021

Inhalt (4 Artikel)

Research Article

Reservation Prices for Product Portfolios Under Uncertainty: the ICEPORT Approach

Casey E. Newmeyer, R. Venkatesh, Rabikar Chatterjee

Research Article

Strategic Product Displays Across Different Assortment Levels

Savannah Wei Shi, Hai Che, Lang Jin

Reflections

History of the Marketing Department and Its Doctoral Program—1900 to 2021

Henry Assael, C. Samuel Craig, Tȕlin Erdem, Geeta Menon, Priya Raghubir