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Customer Needs and Solutions

Ausgabe 4/2021

Inhalt (5 Artikel)

Reflections

Wharton Marketing: Where Academia Meets Practice

Eric T. Bradlow, Raghuram Iyengar, Barbara E. Kahn, Catherine (Cait) Lamberton, Leonard M. Lodish, Robert J. Meyer, Yoram (Jerry) Wind

Correction

Correction to: Wharton Marketing: Where Academia Meets Practice

Eric T. Bradlow, Raghuram Iyengar, Barbara E. Kahn, Catherine (Cait) Lamberton, Leonard M. Lodish, Robert J. Meyer, Yoram (Jerry) Wind

Research Article

Measuring the Effects of Marketing Solicitations

Jialie Chen, Vithala R. Rao

Research Article

Brand Voiceprint

Hye-jin Kim, Yi Wang, Min Ding

Perspectives

John Quelch on Marketing

John Quelch, Zoey Chen