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Erschienen in:
The Effect of Service Modularity on Flexibility in the Digital Age – An Investigation in the B2B Context Kapitel lesen Erstes Kapitel lesen

2018 | OriginalPaper | Buchkapitel

Customers Input via Social Media for New Service Development

verfasst von : Intekhab (Ian) Alam

Erschienen in: Exploring Service Science

Verlag: Springer International Publishing

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Abstract

The objective of this research is to investigate the use of social media for customer interaction for developing new services. To collect data we adopted a multi-phase research approach used in several recent ethnographic studies. The findings suggest that a firm must use social media to interact with the customers while developing new services. Other traditional methods of customer interaction also play a key role in developing a successful new service. The article has implications for the financial service firms interested in marketing new services in the United States and other developed countries.

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Vorheriges Kapitel Closing the Gap Between Research and Practice – A Study on the Usage of Service Engineering Development Methods in German Enterprises
Nächstes Kapitel Employee-Centric Service Innovation: A Viable Proxy for Customer-Intimacy for Product-Focused Enterprises
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Metadaten
Titel
Customers Input via Social Media for New Service Development
verfasst von
Intekhab (Ian) Alam
Copyright-Jahr
2018
Buch
Exploring Service Science

Print ISBN: 978-3-030-00712-6

Electronic ISBN: 978-3-030-00713-3

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-030-00713-3_6