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Darulaman Realty Sdn Bhd (DRSB) has eminently carved a prominent image as a township developer in Kedah. It is a wholly-owned subsidiary of Bina Darulaman Berhad, an investment holding company of Kedah State Development Corporation (PKNK). The most iconic project by DRSB is Bandar Darulaman, located in Jitra, and is regarded as one of the most established townships in Kedah. Interviewing the general manager, Mr. Zainudin Zainul discloses that ample land bank is the principal element to survive in real estate since DRSB involves in township development. The appointed managers to lead the parastatal organisation should be business-minded as their actions can affect the company performance. Industry knowledge is indispensable to be measured because intelligence in developing the housing projects is required in every stage of business. Housing developers should know how to solve problems, and they ought to understand that there is usually more than one solution to a problem. The dialogue also reveals that the success of housing developers relies on many factors such as strategic location, competitive price and quality assurance. In addition, staying vigilant towards environmental changes, controlling the finance and reviewing the viability of project at regular intervals are the main highlights by the respondent. Again, customers’ preferences and welfare must be frequently observed as the concept of houses is currently the trend among millennials. In that sense, defining a set of specific marketing goals based on the business objectives will be a perennial step to prosper in this competitive industry.
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The official name of SADA is Syarikat Air Darul Aman Sdn Bhd, a public water operator in Kedah.
- Darulaman Realty Sdn Bhd
Azlan Raofuddin Nuruddin
Syed Putra Syed Abu Bakar
- Springer Singapore
- Chapter 20
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