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Quantitative Marketing and Economics

QME

2003 - 2024
Jahrgänge
84
Ausgaben
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Ausgabe 1/2024
Aktuelle Ausgabe

Über diese Zeitschrift

Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged.

Officially cited as: Quant Mark Econ
Related subjects » Business, Economics & Finance - Economic Theory - Marketing 

Metadaten
Titel
Quantitative Marketing and Economics
Abdeckung
Jahrgang 1/2003 - Jahrgang 22/2024
Verlag
Springer US
Elektronische ISSN
1573-711X
Print ISSN
1570-7156
Zeitschriften-ID
11129
DOI
https://doi.org/10.1007/11129.1573-711X