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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Dealing with Periods of Tension in Buyer-Vendor Relationships
verfasst von : Tim Christiansen
Erschienen in: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
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The construction and maintenance of successful relationships between retail firms and their vendor suppliers have frequently been suggested to be a source of competitive advantage for a retail organization. However, all relationships experience periods of tension that must be dealt with if the relationship is to survive and continue. This research employed a perspective and methodology commonly used in personal relationship literature to examine how successful buyer-vendor relationships deal with periods of tension.