Decoration and Renovation Waste Recycling Intention of Homeowners: A Perceived Value Perspective

Decoration and renovation waste (DRW) recycling is one of the most important solutions to maintain economic development while minimizing environmental contamination related to DRW. Homeowners play a pivotal role in DRW recycling management. However, there is a serious lack of research on DRW recycling behavioral intention of homeowners. The purpose of the current study is to explore the critical factors affecting homeowners’ DRW recycling intention and their mechanisms from a perceived value perspective. A new model that covered environmental values and perceived value was developed, and subsequently was examined via the partial least squares structural equation modeling (PLS-SEM) based on the questionnaire data of 155 respondents. It is found that the proposed model provided an effective framework for explaining homeowners’ intention to participant in DRW recycling. Results revealed that homeowners’ DRW recycling intention was affected by environmental values as well as perceived value. Moreover, perceived value played a significant and positive mediating role between environmental values and DRW recycling intention. Therefore, to enhance homeowners’ intention to engage in DRW recycling, several measures should be taken by both neighborhood committee and government, e.g. launching an advocacy campaign and providing economic supports.