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Erschienen in:
2007 | OriginalPaper | Buchkapitel
Defining What Matters
verfasst von : Bradley K. Googins, Philip H. Mirvis, Steven A. Rochlin
Erschienen in: Beyond Good Company
Verlag: Palgrave Macmillan US
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Wal-Mart brought Ray Anderson in to open its associates’ eyes to the contours of the global village and has been talking regularly with “outsiders” ever since. IBM conducts electronic “jams” on broad trends and business-relevant sociopolitical issues with thousands of people and key stakeholder groups around the globe. GE holds biennial “Energy 2015” and “Healthcare 2015” convenings with a cross-functional group of government officials, industry leaders, key suppliers, NGOs, and academics that feed back into the company’s strategy.