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2019 | OriginalPaper | Buchkapitel

6. Der Einfluss von Prägung auf die soziale Gründungsentscheidung und die strategische Ausgestaltung eines Sozialunternehmens am Beispiel von kulturgrenzenlos

verfasst von : Katharina Knapp

Erschienen in: Fallstudien zu akademischen Ausgründungen

Verlag: Springer Fachmedien Wiesbaden

Zusammenfassung

Sozialunternehmer lösen mit unternehmerischen Ansätzen gesellschaftliche Herausforderungen und tragen so zu einer nachhaltigen Entwicklung bei. Im Gegensatz zu klassischen Unternehmen spielt eine gewinnorientierte Ausrichtung für Sozialunternehmen meist eine untergeordnete Rolle. Außerdem können sie ihren Erfolg nicht ausschließlich anhand finanzieller Indikatoren messen, sondern müssen zusätzlich ihren Einfluss auf die Gesellschaft erfassen. Die Existenz von Sozialunternehmern und die Wirkung, die von ihnen ausgeht, sind gesamtgesellschaftlich erwünscht. Dennoch bleiben die Ursprünge von sozialunternehmerischer Aktivität und der strategischen Ausgestaltung von Sozialunternehmen unzureichend geklärt. Diese werden in der vorliegenden Studie mit Hilfe der Prägungstheorie näher untersucht und in einem konzeptionellen Modell zusammengefasst. Anhand des Sozialunternehmens kulturgrenzenlos werden die vorgeschlagenen Zusammenhänge empirisch überprüft, sodass Implikationen für Forschung und Praxis abgeleitet werden können.

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Fußnoten
1
Die Impact Value Chain wurde von verschiedenen Akteuren aufgegriffen, im deutschsprachigen Raum hat die Bertelsmann Stiftung einen Leitfaden erstellt, indem sie die iooi-Methode (Input, Output, Outcome, Impact) als Instrument für die Strategieausrichtung von gesellschaftlichem Unternehmensengagement betitelt (Bertelsmann Stiftung 2010).
 
2
Eine Kurzfassung der Masterarbeit wurde in „Talente – Zeitschrift für Bildung und Berufsorientierung“ unter dem Titel „Interkulturelles Lernen im Tandem – Eine Mixed-Methods-Studie zur Entwicklung interkultureller Kompetenzen im Tandemprojekt „kulturgrenzenlos e.V.““ veröffentlicht (Tomann et al. (2017).
 
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Metadaten
Titel
Der Einfluss von Prägung auf die soziale Gründungsentscheidung und die strategische Ausgestaltung eines Sozialunternehmens am Beispiel von kulturgrenzenlos
verfasst von
Katharina Knapp
Copyright-Jahr
2019
DOI
https://doi.org/10.1007/978-3-658-25700-2_6

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