Ausgabe 1-2/2007
Inhalt (10 Artikel)
Editorial
der markt special issue on ‘Measurement and Methodological Problems in Marketing Research’
Thomas Salzberger
Beiträge
Validity in market research practice: ‘new’ is not always ‘improved’
Linda Brennan, Jim Camm, Janusz K Tanas
Beiträge
A comparison of affective response to consumption in two contexts
Alexandra Ganglmair-Wooliscroft
Beiträge
Difficulties with using correlations to determine the relative strength of effects of latent variables
Heribert Gierl, Silke Bambauer