Ausgabe 2-3/2012
Inhalt (7 Artikel)
Special Issue: Value to the Customer
The impact of brand heritage on customer perceived value
Thomas Wuestefeld, Nadine Hennigs, Steffen Schmidt, Klaus-Peter Wiedmann
Special Issue: Value to the Customer
Generic customer segments and business models for smart grids
Hans C. Curtius, Karoline Künzel, Moritz Loock
Special Issue: Value to the Customer
Kundenwert in Produkt- und Dienstleistungsbündel: Eine qualitative Betrachtung
Monika Koller, Alexander Zauner, Arne Floh
Original Empirical Research
Using an age-based lens to test the antecedents of value in retail
Alison M. Dean, Sylvie E. Rolland
Special Issue: Value to the Customer
Reframing customer value from a dominant logics perspective
Tobias Schlager, Peter Maas