Skip to main content
Registrieren
Springer Professional
SUCHE
MENÜ 1 2 3 4
main-content
nach oben

Tipp

Weitere Artikel dieser Ausgabe durch Wischen aufrufen

Erschienen in: WIRTSCHAFTSINFORMATIK 6/2014

01.12.2014 | AUFSATZ

Der ökonomische Einfluss von Privacyverletzungen und Securityvorfällen

Ein Laborexperiment

verfasst von: Dipl.-Kfm. Michael Nofer, Prof. Dr. Oliver Hinz, Prof. Dr. Jan Muntermann, Dr. Heiko Roßnagel

Erschienen in: WIRTSCHAFTSINFORMATIK | Ausgabe 6/2014

Einloggen, um Zugang zu erhalten
share
TEILEN

Zusammenfassung

Privacy- und Securityvorfälle stellen eine ernsthafte Bedrohung für den Erfolg eines Unternehmens dar. Während frühere Untersuchungen sich hauptsächlich auf Sekundäreffekte konzentriert haben (d. h. Kapitalmarktreaktionen in Folge von Privacy- und Security-Vorfällen), widmet sich diese Studie Primäreffekten und beleuchtet die direkte Kundenreaktion. In einem Laborexperiment wird zwischen dem Einfluss von Privacy- und Security-Vorfällen auf das Vertrauen und das Verhalten von Personen unterschieden. Es finden sich Hinweise auf das sogenannte Datenschutzparadoxon, wonach sich im Bereich des Datenschutzes die Intention vom Verhalten unterscheidet. Während Privacy sehr wichtig für die Vertrauensbildung ist, wirkt Security stärker auf das tatsächliche Verhalten. Nach den Ergebnissen dieser Studie bleibt die Lücke zwischen Intentionen und Verhalten auch nach dem Auftreten eines Datenschutzvorfalls bestehen.
Vorheriger Artikel Mehrebenen-Modellierung
Nächster Artikel Value-in-Use und mobile Technologien

Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 58.000 Bücher
  • über 300 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Testen Sie jetzt 15 Tage kostenlos.

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 50.000 Bücher
  • über 380 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




Testen Sie jetzt 15 Tage kostenlos.

Jetzt informieren

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 69.000 Bücher
  • über 500 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Testen Sie jetzt 15 Tage kostenlos.

Jetzt informieren
Weitere Produktempfehlungen anzeigen
Anhänge
Nur mit Berechtigung zugänglich
Literatur
Ackerman M (2004) Privacy in pervasive environments: next generation labeling protocols. Personal and Ubiquitous Computing 8(6):430–439 CrossRef
Acquisti A, Friedman A, Telang R (2006) Is there a cost to privacy breaches? An event study. In: Proc 27th international conference on information systems, Milwaukee
Andoh-Baidoo FK, Amoako-Gyampah K, Osei-Bryson KM (2010) How Internet security breaches harm market value. IEEE Security and Privacy 8(1):36–42 CrossRef
Barber BM, Odean T (2001) Boys will be boys: gender, overconfidence, and common stock investment. Quarterly Journal of Economics 116(1):261–292 CrossRef
Belanger F, Hiller JS, Smith WJ (2002) Trustworthiness in electronic commerce: the role of privacy, security, and site attributes. Journal of Strategic Information Systems 11(3-4):245–270 CrossRef
Bellman S, Johnson EJ, Kobrin SJ, Lohse GL (2004) International differences in information privacy concerns: a global survey of consumers. Information Society 20(5):313–324 CrossRef
Berendt B, Günther O, Spiekermann S (2005) Privacy in e-commerce: stated preferences vs. actual behavior. Communications of the ACM 48(4):101–106 CrossRef
Berg J, Dickhaut J, McCabe K (1995) Trust, reciprocity, and social history. Games and Economic Behavior 10(1):122–142 CrossRef
Bhattacherjee A (2002) Individual trust in online firms: scale development and initial test. Journal of Management Information Systems 19(1):211–241
Bolle F (1998) Rewarding trust: an experimental study. Theory and Decision 45(1):83–98 CrossRef
Buchan NR, Croson RTA, Solnick S (2008) Trust and gender: an examination of behavior and beliefs in the investment game. Journal of Economic Behavior & Organization 68:466–476 CrossRef
Campbell JY, Lo AW, MacKinlay AC (1997) The econometrics of financial markets. Princeton University Press, Princeton
Cavusoglu H, Mishra B, Raghunathan S (2004) The effect of Internet security breach announcements on market value: capital market reactions for breached firms and Internet security developers. International Journal of Electronic Commerce 9(1):69–104
Childers TL, Houston MJ (1984) Conditions for a picture-superiority effect on consumer memory. Journal of Consumer Research 11(2):643–654 CrossRef
Cho H, Rivera-Sánchez M, Lim SS (2009) A multinational study on online privacy: global concerns and local responses. New Media & Society 11(3):395–416 CrossRef
Cohn RA, Lewellen WG, Lease RC, Schlarbaum GG (1975) Individual investor risk aversion and investment portfolio composition. Journal of Finance 30(2):605–620 CrossRef
Culnan MJ (1993) How did they get my name? An exploratory investigation of consumer attitudes toward secondary information use. MIS Quarterly 17(3):341–364 CrossRef
Culnan MJ, Armstrong PK (1999) Information privacy concerns, procedural fairness, and impersonal trust: an empirical investigation. Organization Science 10(1):104–115 CrossRef
Culnan MJ, Williams CC (2009) How ethics can enhance organizational privacy: lessons from the choice point and TJX data breaches. MIS Quarterly 33(4):673–687
De Bondt WFM, Thaler R (1985) Does the stock market overreact? Journal of Finance 40(3):793–805 CrossRef
Dinev T, Bellotto M, Hart P, Russo V, Serra I, Colautti C (2006) Internet users’ privacy concerns and beliefs about government surveillance: an exploratory study of differences between Italy and the United States. Journal of Global Information Management 14:4:57–93 CrossRef
Dommeyer CJ, Gross BL (2003) What consumers know and what they do: an investigation of consumer knowledge, awareness, and use of protection strategies. Journal of Interactive Marketing 17(2):34–51 CrossRef
Eastlick MA, Lotz SL, Warrington P (2006) Understanding online B-to-C relationships: an integrated model of privacy concerns, trust, and commitment. Journal of Business Research 59(8):877–886 CrossRef
Forsythe R, Horowitz JL, Savin NE, Sefton M (1994) Fairness in simple bargaining experiments. Games and Economic Behavior 6(3):347–369 CrossRef
Foxman ER, Kilcoyne P (1993) Information technology, marketing practice, and consumer privacy: ethical issues. Journal of Public Policy & Marketing 12(1):106–119
Ganesan S (1994) Determinants of long-term orientation in buyer-seller relationships. Journal of Marketing 58(2):1–19 CrossRef
Gefen D (2000) E-commerce: the role of familiarity and trust. Omega 28(6):725–737 CrossRef
Gefen D, Karahanna E, Straub DW (2003) Trust and TAM in online shopping: an integrated model. MIS Quarterly 27(1):51–90
Gilbert JA, Tang TLP (1998) An examination of organizational trust antecedents. Public Personnel Management 27(3):321–338
Goodwin C (1991) Privacy: recognition of a consumer right. Journal of Public Policy & Marketing 10(1):149–166
Gorn GJ (1982) The effects of music in advertising on choice behavior: a classical conditioning approach. Journal of Marketing 46:94–101 CrossRef
Granovetter M (1985) Economic action and social structure: a theory of embeddedness. American Journal of Sociology 91(3):481–510 CrossRef
Greenaway KE, Chan YE (2005) Theoretical explanations for firms’ information privacy behavior. Journal of the Association for Information Systems 6(6):171–198
Hinz O, Hann IH, Spann M (2011) Price discrimination in e-commerce? An examination of dynamic pricing in name-your-own-price markets. MIS Quarterly 35(1):81–98
Hosmer LT (1995) Trust: the connecting link between organizational theory and philosophical ethics. Academy of Management Review 20(2):379–403
John LK, Acquisti A, Loewenstein G (2011) Strangers on a plane: context-dependent willingness to divulge sensitive information. Journal of Consumer Research 37(5):858–873 CrossRef
Johnson EJ, Tversky A (1983) Affect, generalization, and the perception of risk. Journal of Personality and Social Psychology 45(1):20–31 CrossRef
Kalakota R, Whinston AB (1996) Frontiers of electronic commerce. Addison-Wesley, Reading
Kee HW, Knox RE (1970) Conceptual and methodological considerations in the study of trust and suspicion. Journal of Conflict Resolution 14(3):357–366 CrossRef
Kim DJ, Ferrin DL, Raghav Rao H (2008) A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents. Decision Support Systems 44(2):544–564 CrossRef
Liu C, Marchewka JT, Lu J, Yu C (2005) Beyond concern – a privacy-trust-behavioral intention model of electronic commerce. Information & Management 42(1):289–304 CrossRef
Luo X, Li H, Zhang J, Shim JP (2010) Examining multi-dimensional trust and multi-faceted risk in initial acceptance of emerging technologies: an empirical study of mobile banking services. Decision Support Systems 49(2):222–234 CrossRef
MacKinlay AC (1997) Event studies in economics and finance. Journal of Economic Literature 35(1):13–39
Mayer RC, Davis JH, Schoorman FD (1995) An integrative model of organizational trust. Academy of Management Review 20(3):709–734
McKnight DH, Chervany NL (2001–2002) What trust means in e-commerce customer relationships: an interdisciplinary conceptual typology. International Journal of Electronic Commerce 6(2):35–59
McKnight DH, Cummings LL, Chervany NL (1998) Initial trust formation in new organizational relationships. Academy of Management Review 23(3):473–490
McKnight DH, Choudhury V, Kacmar C (2002) The impact of initial consumer trust on intentions to transact with a web site: a trust building model. Journal of Strategic Information Systems 11(3–4):297–323 CrossRef
Milberg SJ, Burke SJ, Smith HJ, Kallman EA (1995) Values, personal information, privacy and regulatory approaches. Communications of the ACM 38(12):65–74 CrossRef
Milberg SJ, Smith HJ, Burke SJ (2000) Information privacy: corporate management and national regulation. Organization Science 11(1):35–57 CrossRef
Milne GR, Boza ME (1999) Trust and concern in consumers’ perceptions of marketing information management practices. Journal of Interactive Marketing 13(1):5–24 CrossRef
Norberg PA, Horne DR, Horne AA (2007) The privacy paradox: personal information disclosure intentions versus behaviors. The Journal of Consumer Affairs 41(1):100–126 CrossRef
Pavlou PA, Gefen D (2004) Building effective online marketplaces with institution-based trust. Information Systems Research 15(1):37–59 CrossRef
Phelps J (2000) Privacy concerns and consumer willingness to provide personal information. Journal of Public Policy & Marketing 19(1):27–41 CrossRef
Rotter JB (1971) Generalized expectancies for interpersonal trust. American Psychologist 26(5):443–452 CrossRef
Rousseau DM, Sitkin SB, Burt RS, Camerer C (1998) Not so different after all: a cross-discipline view of trust. Academy of Management Review 23(3):393–404 CrossRef
Schwartz N, Clore GL (1983) Mood, misattribution, and judgments of well-being: informative and directive functions of affective states. Journal of Personality and Social Psychology 45(3):513–523 CrossRef
Singh T, Hill ME (2003) Consumer privacy and the Internet in Europe: a view from Germany. Journal of Consumer Marketing 20(7):634–651 CrossRef
Smith HJ, Milberg SJ, Burke SJ (1996) Information privacy: measuring individuals’ concerns about organizational practices. MIS Quarterly 20(2):167–196 CrossRef
Smith HJ, Dinev T, Xu H (2011) Information privacy research: an interdisciplinary review. MIS Quarterly 35(4):989–1015
Solove DJ (2006) A taxonomy of privacy. University of Pennsylvania Law Review 154(3):477–560 CrossRef
Spiekermann S, Grossklags J, Berendt B (2001) E-privacy in second generation e-commerce: privacy preferences versus actual behavior. In: Proc 3rd ACM conference on electronic commerce, New York
Statman M (1999) Behavioral finance: past battle and future engagements. Financial Analysts Journal 55(6):18–27 CrossRef
Straub DW, Collins RW (1990) Key information liability issues facing managers: software piracy, proprietary databases, and individual rights to privacy. MIS Quarterly 14(2):143–156 CrossRef
Suh B, Han I (2003) The impact of customer trust and perception of security control on the acceptance of electronic commerce. International Journal of Electronic Commerce 7(3):135–161
Tsai J, Egelman S, Cranor L, Acquisti A (2011) The effect of online privacy information on purchasing behavior: an experimental study. Information Systems Research 22(2):254–268 CrossRef
Westin A (1967) Privacy and freedom. Atheneum Books, New York
Woodman RW, Ganster DC, Adams J, McCuddy MK, Tolchinsky PD, Fromkin H (1982) A survey of employee perceptions of information privacy in organizations. Academy of Management Journal 25(3):647–663 CrossRef
Yoon E, Guffey HJ, Kijewski V (1993) The effects of information and company reputation on intentions to buy a business service. Journal of Business Research 27(3):215–228 CrossRef
Zellner A (1962) An efficient method of estimating seemingly unrelated regressions and tests for aggregation bias. Journal of the American Statistical Association 57(298):348–368 CrossRef
Metadaten
Titel
Der ökonomische Einfluss von Privacyverletzungen und Securityvorfällen
Ein Laborexperiment
verfasst von
Dipl.-Kfm. Michael Nofer
Prof. Dr. Oliver Hinz
Prof. Dr. Jan Muntermann
Dr. Heiko Roßnagel
Publikationsdatum
01.12.2014
Verlag
Springer Fachmedien Wiesbaden
Erschienen in
WIRTSCHAFTSINFORMATIK / Ausgabe 6/2014
Print ISSN: 0937-6429
Elektronische ISSN: 1861-8936
DOI
https://doi.org/10.1007/s11576-014-0440-4

Weitere Artikel der Ausgabe 6/2014

WIRTSCHAFTSINFORMATIK 6/2014 Zur Ausgabe

Aufsatz

Mehrebenen-Modellierung

Schlagwort

Architectural Thinking

Interview

Interview mit Peter Schnaebele zum Thema „User Experience“

Editorial

Heterogenität und Qualität in der Wirtschaftsinformatikforschung

IN EIGENER SACHE

Sprachumstellung der Zeitschrift

Call for Papers

BISE – Call for Papers Issue 5/2016

Premium Partner

    Version: 0.1940.0