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2020 | OriginalPaper | Buchkapitel

12. Design of Business Models

verfasst von : Bernd W. Wirtz

Erschienen in: Business Model Management

Verlag: Springer International Publishing

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Abstract

The design of business models has a substantial effect on the development and success of a company (Zott and Amit 2010). In this context, different management processes can be identified in literature, and two fundamental tendencies of design can be distinguished. On the one hand, the design of business models is observed in the context of a specific formation of a company focusing on the planning process in particular. On the other hand, the (re-)design of an existing business model is examined in the context of an existing company. The (re-)design of existing business models is explained in detail in Chap. 6 (Adjustment and Modification of Business Models). Therefore, this section focuses on the design of new business models.

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Vorheriges Kapitel Types of Business Model Management

Nächstes Kapitel Implementation of Business Models

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Titel: Design of Business Models
verfasst von: Bernd W. Wirtz
Verlag: Springer International Publishing
Buch: Business Model Management
Print ISBN: 978-3-030-48016-5

Electronic ISBN: 978-3-030-48017-2

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-48017-2_12