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2023 | OriginalPaper | Buchkapitel

4. Design Thinking for Innovation

verfasst von : Alexandrina Maria Pauceanu

Erschienen in: Innovation, Innovators and Business

Verlag: Springer Nature Singapore

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Abstract

This chapter elaborates in detail on the design thinking process for innovation. It discusses the empathy, defining the challenge, ideation, crafting the prototype and testing phase. To complement it, several idea-generation techniques are exemplified. The chapter also approaches leading innovation, segmentation and market analysis, passion–confidence matrix for finding the most suitable ideas for a business as well as disruptive innovation.

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Fußnoten
1
A prototype is by definition imperfect, just a quick visual representation to give a “taste” to the beneficiary/potential customer or customer.
 
2
The terms customer and consumer are often used as being the same thing; while this might be true sometimes and customer can as well be consumer, there two terms are significantly different. A customer is the one buying a product/service not necessarily for own usage while consumer is the one having the product/service for own consumption (even if bought by someone else).
 
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Metadaten
Titel
Design Thinking for Innovation
verfasst von
Alexandrina Maria Pauceanu
Copyright-Jahr
2023
Verlag
Springer Nature Singapore
DOI
https://doi.org/10.1007/978-981-19-7408-3_4

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