In this chapter we are concerned with the development of appropriate procedures for the setting up of a marketing logistics system. The model which we shall use as a basis for our design framework can be defined in terms of the major steps, or stages, of the planning process: that is, the stages involved in designing a marketing logistics system are viewed as being analogous to the accepted stages of the planning process in management. Therefore, we need to spend a little time clarifying what we mean by planning, and then we shall elaborate on a planning model in order to set the scene for a more detailed evaluation of the system design process as it applies to marketing logistics.
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- Designing a Marketing Logistics System
- Palgrave Macmillan UK
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