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Developed Markets

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25.01.2022 | Innovationsmanagement | Im Fokus | Onlineartikel

Derzeit gehen Profite vor Innovation

Lieferkettenprobleme oder ein verändertes Konsumentenverhalten: Infolge der Corona-Pandemie müssen Geschäftsmodelle neu bewertet werden. Deutsche Unternehmen haben das Problem zwar erkannt, investieren aber nicht in Innovationen.

19.04.2021 | Venture Capital | Infografik | Onlineartikel

Deutschland bleibt für internationale Investoren attraktiv

Internationale Investitionsströme sind in der Corona-Pandemie zähflüssiger geworden. Auch wenn manche Industrieländer als sichere Häfen für Auslandsinvestitionen gelten, offenbart der FDI Confidence Index auch dort Hemmnisse.

23.10.2020 | Unternehmensgründung | Im Fokus | Onlineartikel

Radikale Innovationen sind bei Neugründungen rar

Es ist der Traum eines Gründers, mit einer radikalen Innovation das Marktgefüge auf den Kopf zu stellen. Doch der Gründungsalltag sieht hierzulande anders aus. Nur selten gehen Entrepreneure mit einer revolutionären Idee an den Start.

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Zeitschriftenartikel

27.01.2022 | Original Paper

Cross-Border Mergers and Acquisitions and CSR Performance: Evidence from China

We examine the effect of the cross-border merger and acquisition (M&A) activities of Chinese firms on their corporate social responsibility (CSR) performance. We find that Chinese acquirers significantly increase CSR performance and CSR spending …

27.01.2022 | Original Paper

Green Practices and Customer Evaluations of the Service Experience: The Moderating Roles of External Environmental Factors and Firm Characteristics

Given that services differ from goods in terms of intangibility, heterogeneity, and inseparability, customers may evaluate green services differently from how they evaluate green goods. Previous research has investigated customers’ perceptions and …

27.01.2022 | Research Article Open Access

The Impact of Domestic CSR on the Internationalisation of Emerging-Market Multinational Enterprises: Evidence from India

Emerging-market multinational enterprises (EMNEs) are, on the one hand, investing in both developed and developing countries aggressively. On the other hand, they are facing greater pressures from their home and host countries to operate in a …

25.01.2022 | Original Paper

Institutions and Corporate Reputation: Evidence from Public Debt Markets

Using data from China’s public debt markets, we study the value of corporate reputation and how it interacts with legal and cultural forces to assure accountability. Exploring lawsuits that change corporate reputation, we find that firms involved …

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Buchkapitel

2022 | OriginalPaper | Buchkapitel

Food SafetyFood safety and IoT-Based Solution

The global agricultural sector in some rural areas is facing new challenges to find markets for effective marketing of their products. These agricultural product’s marketing issues have attracted worldwide attention. In addition, the challenges …

2021 | OriginalPaper | Buchkapitel

The Factors that Promote Business Growth Opportunities for SMEs in Latvia in Wholesale and Retail Trade Sector

This study seeks to explore the factors that promote and limit business growth opportunities for SMEs operating in Latvia in the field of wholesale and retail trade. The objective of the research is to emphasize the significance of finances and …

2022 | OriginalPaper | Buchkapitel

The Way Forward: Overcoming Barriers with IGMC Solutions

While the future of integrated marketing communications (IMC) or integrated global marketing communication (IGMC) or some other form of words or acronyms seems inevitable, there are still barriers in the way of progress. Here we identify nine such …

2022 | OriginalPaper | Buchkapitel

Transitioning in the Marketplaces and Marketspaces of 2020 and Beyond

The key words in this chapter are transition and transitioning, moving from where a brand, firm, or business is now to where it needs to be or would like to be in the future. Yes, we can use building blocks, and these are set into a global context …

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    06.01.2022 | Motoren | In eigener Sache | Onlineartikel

    Internationaler Motorenkongress als Hybrid-Event

    Branchenexperten diskutieren beim 9. Internationalen Motorenkongress am 22. und 23. Februar über die Motorentechnik der Zukunft. Die Veranstaltung findet in Baden-Baden oder virtuell statt. Jetzt anmelden!

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