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2019 | OriginalPaper | Buchkapitel

Development of a Social Media Maturity Model for Logistics Service Providers

verfasst von : Axel Jacob, Frank Teuteberg

Erschienen in: Business Information Systems

Verlag: Springer International Publishing

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Abstract

Logistics service providers (LSPs) conduct their business in an environment of steadily changing stakeholders and business models. Social media (SM) has become an important communication tool and source for new business models for LSPs. Nevertheless, a lot of LSPs struggle with the utilization of SM. In this paper, we develop an SM maturity model (MM) for LSPs. By doing so, our research sheds light on the use of SM at LSPs and reveals impediments. Thus, the developed MM will help researchers better understand the utilization of SM at LSPs and practitioners to improve their business processes.

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Titel: Development of a Social Media Maturity Model for Logistics Service Providers
verfasst von: Axel Jacob
Frank Teuteberg
Verlag: Springer International Publishing
Buch: Business Information Systems
Print ISBN: 978-3-030-20481-5

Electronic ISBN: 978-3-030-20482-2

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-030-20482-2_9

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