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Erschienen in:
2017 | OriginalPaper | Buchkapitel
12. Developmental Stages
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Abstract
As you just saw, matching your digital value propositions to our personality traits goes a long way toward motivating us, your audience and customers, to engage with it. We need to feel that your meme "is for people like us," which is a key survey question in brand research and one that indicates that you're doing well at disposition matching. If your meme doesn't make us feel this way, we move on, looking for those that do.