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2021 | OriginalPaper | Buchkapitel

5. Diagnosis and Therapy

verfasst von: Hermann Simon

Erschienen in: True Profit!

Verlag: Springer International Publishing

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Abstract

In the previous chapters we strongly affirmed the idea of profit orientation, both from a purely economic perspective as well as an ethical one. At the same time, an analysis of the world’s current profit situation revealed that a considerable portion of companies earn only modest profits. Many do not generate an economic profit, which means that they do not recover their costs of capital.
Fußnoten
1
“GM Is Still Studying the $100,000 Cadillac,” Automotive News, May 17, 2004.
 
2
Simon-Kucher & Partners, Global Pricing Study, Bonn 2012. A preliminary study from 2011 with 3,915 yielded similar results: 35% profit-oriented, 41% volume-oriented, and 24% balanced.
 
3
Sony’s fiscal year runs from April 1 to March 31.
 
4
Frankfurter Allgemeine Zeitung, February 1, 2020, p. 22.
 
5
153 responses from 19 countries were received in this ad survey. I would likt to underscore that this survey makes no claim to be representative. I cannot rule out the potential bias that respondents were more inclined to answer when they knew both figures.
 
6
Siemens annual report, 2017.
 
7
Kenneth Button, “Empty Cores in Airlines Markets,” Speech at Hamburg Aviation Conference, February 14–15, 2002.
 
8
See Michael E. Porter [1].
 
9
See W. Chan Kim und Renée A. Mauborgne [2].
 
10
See Frankfurter Allgemeine Zeitung, January 31, 2013, p. 11.
 
11
Produktion, April 23, 2012.
 
12
“Unter einem schlechten Stern,” Handelsblatt, March 20, 2013, p. 20.
 
13
Average of the years 2010 to 2017.
 
14
Interview with Christof Bosch, Frankfurter Allgemeine Zeitung, May 6, 2019, p. 22.
 
15
Regarding the risks of focus versus the risks of diversification, see Hermann Simon, Hidden Champions des 21. Jahrhunderts. Die Erfolgsstrategien unbekannter Weltmarktführer, Frankfurt/Main: Campus 2007, Chap. 3.
 
16
Sarah Cliffe [3].
 
17
Hermut Kormann, “Gibt es so etwas wie typisch mittelständische Strategien?,” Discussion Paper Nr. 54, University of Leipzig, Economics Faculty, November 2006.
 
18
See Jim Collins und Jerry I. Porras [4].
 
19
Geert Mak [5].
 
21
See Erich Frese, “German Managers’ Organizational Know-how in the Interwar Period 1918–1939,” Vierteljahresschrift für Sozial- und Wirtschaftsgeschichte, 2/2016, pp. 145–177.
 
24
OECD, Table II.1. Statutory corporate income tax rate; KPMG, Corporate tax rates table; some jurisdictions researched individually.
 
26
A 2019 survey showed that young Americans hold a much more critical view toward profit and wealth than older Americans; see Rainer Zitelmann [6].
 
27
See Rainer Zitelmann, The Rich in Public Opinion, Washington: Cato-Institute 2020.
 
Literatur
1.
Zurück zum Zitat Porter. M. E. (1985). Competitive Advantage–Creating and Sustaining Superior Performance, New York: The Free Press. Porter. M. E. (1985). Competitive Advantage–Creating and Sustaining Superior Performance, New York: The Free Press.
2.
Zurück zum Zitat Kim, W. C., & Mauborgne, R. A. (2015). Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, Boston: Harvard Business Press. Kim, W. C., & Mauborgne, R. A. (2015). Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, Boston: Harvard Business Press.
4.
Zurück zum Zitat Collins, J., & Porras, J. I. (2004) Built to Last: Successful Habits of Visionary Companies, 3rd edition, New York: Harper Collins. Collins, J., & Porras, J. I. (2004) Built to Last: Successful Habits of Visionary Companies, 3rd edition, New York: Harper Collins.
5.
Zurück zum Zitat Mak, G. (2014). Wie Gott verschwand aus Jorwerd. Der Untergang des Dorfes in Europa, München: Pantheon, 50. Mak, G. (2014). Wie Gott verschwand aus Jorwerd. Der Untergang des Dorfes in Europa, München: Pantheon, 50.
6.
Zurück zum Zitat Zitelmann, R. (2020). The Rich in Public Opinion, Washington: Cato-Institute. Zitelmann, R. (2020). The Rich in Public Opinion, Washington: Cato-Institute.
Metadaten
Titel
Diagnosis and Therapy
verfasst von
Hermann Simon
Copyright-Jahr
2021
DOI
https://doi.org/10.1007/978-3-030-76702-0_5

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