Diasporic Hallyu
The Korean Wave in Korean Canadian Youth Culture
- Open Access
- 2022
- Open Access
- Buch
- Verfasst von
- Kyong Yoon
- Buchreihe
- East Asian Popular Culture
- Verlag
- Springer International Publishing
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Über dieses Buch
Dieses Open-Access-Buch untersucht die gelebten Erfahrungen diasporischer koreanischer Jugendlicher im Lichte der transnationalen Ströme südkoreanischer Populärkultur, die als koreanische Welle oder Hallyu bekannt ist. Aufbauend auf einer ethnographischen Studie über koreanisch-kanadische Jugendliche und ihre Auseinandersetzung mit der koreanischen Welle, schlägt das Buch ein kritisches Verständnis der Interaktionen zwischen diasporischem Jugendpublikum und Populärkultur vor. Indem das Buch die koreanische Welle als diasporische kulturelle Praktiken betrachtet und nicht als die Verbreitung nationaler Kulturprodukte, enthüllt es die vielfältige Art und Weise, wie kulturelle Ströme von einem Publikum verhandelt werden, das relativ ambivalente Rezeptionspositionen zwischen zwei oder mehr nationalen und kulturellen Kontexten einnimmt. Dieses Buch erweitert den Umfang transnationaler Publikums- und Jugendkulturstudien, indem es die Aufmerksamkeit auf die diasporischen Medienpraktiken junger Menschen lenkt.
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Über dieses Buch
This open access book examines the lived experiences of diasporic Korean youth in light of the transnational flows of South Korean popular culture, known as the Korean Wave, or Hallyu. Drawing on an ethnographic study of Korean Canadian youth and their engagement with the Korean Wave, the book proposes a critical understanding of the interactions between diasporic youth audiences and popular culture. By examining the Korean Wave as diasporic cultural practices rather than the diffusion of national cultural products, the book reveals the diversified ways in which cultural flows are negotiated by audiences who take up relatively ambivalent reception positions between two or more national and cultural contexts. This book expands the scope of transnational audience studies and youth cultural studies by focusing attention on the diasporic media practices of young people.
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Inhaltsverzeichnis
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Chapter 1. Introduction: Thinking the Korean Wave Diasporically
- Open Access
PDF-Version jetzt herunterladenAbstractDespite increasing scholarly and media attention to the global circulation of Korean media and popular culture (the Korean Wave or Hallyu), the diasporic population has remained a grey area in the literature. As early adopters and cultural translators, diasporic Korean youth have played a pivotal role in the recent rise of the Korean Wave. Furthermore, this cultural wave can be considered metaphorically diasporic as it contributes to the exposure of global audiences to the mediated experiences of migration and hybridity, whereby the boundaries of the nation-state are questioned. As diaspora is a way of imagining borders, groups, and individuals that deal with cultural difference, the conceptual lens of diaspora can advance audience studies of Hallyu. -
Chapter 2. Growing Up Korean Canadian in the Time of the Korean Wave
- Open Access
PDF-Version jetzt herunterladenAbstractDiasporic Korean youth in Canada grow up while realizing their cultural differences. Their awareness of difference often limits the scope of their possible lives. They internalize the White-dominant cultural frame that presents a view of themselves as the other. Young Korean Canadians feel that they are subject to (and have to be validated by) the dominant cultural norms of White Anglo groups at least for a period in their childhood, and later in life they develop more positive ethnic identification. As these young people grow up, they try to explore and negotiate their ethnic options and what it means to be Korean and Canadian. In this process of growing up, transnational Korean media offers the diasporic Korean youth cultural resources for exploring who they are in between different identity positions. -
Chapter 3. Diasporic Viewing of Korean TV
- Open Access
PDF-Version jetzt herunterladenAbstractThe young Korean Canadians’ diasporic viewing of Korean TV reveals how Hallyu media is integrated into viewers’ everyday contexts. In the midst of White-dominant media representation, the increasing global popularity of Korean TV may provide the diasporic youth with an option for exploring how they can critically navigate between different cultural texts and contexts. Narrative Hallyu media and its storytelling allow the young people to identify themselves with the distant (ancestral) homeland and furthermore to engage with non-Western storytelling and representation without self-monitoring and feelings of marginalization. -
Chapter 4. K-pop Diaspora
- Open Access
PDF-Version jetzt herunterladenAbstractFor young Korean Canadians, K-pop (Korean idol pop music) is presented not only as an ethnic media form but also as a highly global media practice. The diasporic youth’s consumption of K-pop may partly fulfill their cultural nostalgia and contribute to enhancing their ethnic ties with their ancestral homeland. Moreover, they appreciate K-pop as a global sound that is considered to be youthful, kaleidoscopic, hybrid, and relatable. While feeling ethnic and cultural affinities with K-pop, the diasporic youth engage with this genre as a cultural resource for questioning the mainstream cultural frame that takes Whiteness as a norm for granted. -
Chapter 5. Conclusion: Diasporizing Hallyu
- Open Access
PDF-Version jetzt herunterladenAbstractWhile Hallyu media itself may not be inherently counter-hegemonic, the diasporic audiences’ critical engagement with the Korean Wave may enhance transnational Korean media’s potential to challenge the dominant mediascape. The diasporic dimensions of Hallyu contribute to questioning the hegemonic forces that intensify the nationalistic and/or Westernizing processes of this transnational cultural trend. In response to the recent rise of Hallyu, diasporic young Korean Canadians engage with this cultural wave and negotiate different identity positions, associated with here and there.
- Titel
- Diasporic Hallyu
- Verfasst von
-
Kyong Yoon
- Copyright-Jahr
- 2022
- Electronic ISBN
- 978-3-030-94964-8
- Print ISBN
- 978-3-030-94963-1
- DOI
- https://doi.org/10.1007/978-3-030-94964-8
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