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2019 | OriginalPaper | Buchkapitel

3. Die Gestaltungsfaktoren des Einkaufserlebnisses

verfasst von : Andreas Toth

Erschienen in: Die Treiber der Customer Experience

Verlag: Springer Fachmedien Wiesbaden

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Zusammenfassung

Dieses Kapitel definiert die wesentlichen Treiber des Einkaufserlebnisses mit einem Fokus auf die Erlebnisgestaltung im Handel.

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Vorheriges Kapitel Die Gestaltung des Einkaufserlebnisses

Nächstes Kapitel Ergebnisse einer empirischen Studie zur Wirkung der Treiber des Einkaufserlebnisses

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Titel: Die Gestaltungsfaktoren des Einkaufserlebnisses
verfasst von: Andreas Toth
Verlag: Springer Fachmedien Wiesbaden
Buch: Die Treiber der Customer Experience
Print ISBN: 978-3-658-23703-5

Electronic ISBN: 978-3-658-23704-2

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-658-23704-2_3