Weitere Kapitel dieses Buchs durch Wischen aufrufen
The luxury industry has been internationally expanding over the years, and Germany and South Korea have become important destinations for international luxury companies. The study intended to investigate and analyze the differences between German and Korean consumers’ shopping values for luxury brands. The study examined the effects of cultural factors (individualism and collectivism) on shopping value (hedonic shopping value and utilitarian shopping value). A total of 159 people in Germany and South Korea participated in the questionnaire.
Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten
Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:
Adams, R. 2011. The utility of prestige: Chinese and American hedonic ratings of prestige goods. Journal of Global Marketing 24 (4): 287–304. CrossRef
Akgün, A. E., İ. Koçoğlu, and S. Z. İmamoğlu. 2013. An emerging consumer experience: Emotional branding. Procedia-Social and Behavioral Sciences 99:503–508. CrossRef
Arnold, M. J., and K. E. Reynolds. 2003. Hedonic shopping motivations. Journal of Retailing 79 (2): 77–95. CrossRef
Babin, B. J., W. R. Darden, and M. Griffin. 1994. Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research 20 (4): 644–656. CrossRef
Batra, R., and O.T. Ahtola. 1991. Measuring the hedonic and utilitarian sources of consumer attitudes. Marketing Letters 2 (2): 159–170. CrossRef
Bian, Q., and S. Forsythe. 2012. Purchase intention for luxury brands: A cross cultural comparison. Journal of Business Research 65 (10): 1443–1451. CrossRef
CBRE Report. 2014. Luxury in Germany: Special Report September. CBRE Research and Consulting.
Chitturi, R. 2008. Antecedents of brand strength: Perceived hedonic and utilitarian brand benefits. Journal of Global Brand Management 4:20–26.
D’Arpizio, C., F. Levato, D. Zito, and J. de Montgolfier. 2015. “Luxury Goods worldwide market study” Bain & Company’s report.
Deli-Gray, Z., T. Gillpatrick, M. Marusic, D. Pantelic, and S. J. Kuruvilla. 2010. Hedonic and functional shopping values and everyday product purchases: Findings from the Indian study. International Journal of Business Insights & Transformation 4 (1): 65–70.
Ding, C. G., and T. H. Tseng. 2015. On the relationships among brand experience, hedonic emotions, and brand equity. European Journal of Marketing 49 (7/8): 994–1015. CrossRef
Donthu, N., and B. Yoo. 1998. Cultural influences on service quality expectations. Journal of Service Research 1 (2): 178–186. CrossRef
Franz, W. J. I. 2014. Hedonic and utilitarian motivations behind shopping and research behaviors: Theory and evidence. International Journal of Applied Behavioral Economics (IJABE) 3 (3): 17–30. CrossRef
geert-hofstede.com: Cultural dimensions. Hofstede Centre. Retrieved from https://geert-hofstede.com.
Gumbel, P. 2008. Luxe in flux. Fortune 158 (4): 69.
Hamamura, T. 2012. Are cultures becoming individualistic? A cross-temporal comparison of individualism–collectivism in the United States and Japan. Personality and Social Psychology Review 16 (1): 3–24. CrossRef
Han, S. J. 2007. Study on consumer purchase behavior based on purchase experience of luxury goods. Journal of Korean Home Management Association 25 (3): 137–149.
Hirschman, E. C., and M. B. Holbrook. 1982. Hedonic consumption: Emerging concepts, methods and propositions. The Journal of Marketing 46 (3): 92–101.
Hofstede, G. H., and G. Hofstede. 2001. Culture’s consequences: Comparing values, behaviors, institutions and organizations across nations. Thousand Oaks: Sage.
Hofstede, G., G. J. Hofstede, and M. Minkov. 1991. Cultures and organizations: Software of the mind, Vol. 2. London: McGraw-Hill.
Jones, M. A., K. E. Reynolds, and M. J. Arnold. 2006. Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes. Journal of Business Research 59 (9): 974–981. CrossRef
Jung, J., and D. Shen. 2011. Brand equity of luxury fashion brands among Chinese and US young female consumers. Journal of East-West Business 17 (1): 48–69. CrossRef
Jung Choo, H., H. Moon, H. Kim, and N. Yoon. 2012. Luxury customer value. Journal of Fashion Marketing and Management: An International Journal 16 (1): 81–101. CrossRef
Katsikeas, C. S., S. Samiee, and M. Theodosiou. 2006. Strategy fit and performance consequences of international marketing standardization. Strategic Management Journal 27 (9): 867–890. CrossRef
Kesari, B., and S. Atulkar. 2016. Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values. Journal of Retailing and Consumer Services 31:22–31. CrossRef
Kim, A., and M. Shin. 2011. Korea’s luxury market: Demanding consumers, but room to grow. Consumer and Shoper Insights. McKinsey&Company. Retrieved from http://csi.mckinsey.com/knowledge_by_region/asia/south_korea/korealuxury.
Kim, K. H., E. Ko, B. Xu, and Y. Han. 2012. Increasing customer equity of luxury fashion brands through nurturing consumer attitude. Journal of Business Research 65 (10): 1495–1499. CrossRef
Kohli, C. 1997. Branding consumer goods: Insights from theory and practice. Journal of Consumer Marketing 14 (3): 206–219. CrossRef
Ladhari, R., N. Souiden, and Y. H. Choi. 2015. Culture change and globalization: The unresolved debate between cross-national and cross-cultural classifications. Australasian Marketing Journal (AMJ) 23 (3): 235–245. CrossRef
Mathwick, C., N. Malhotra, and E. Rigdon. 2001. Experiential value: Conceptualization, measurement and application in the catalog and Internet shopping environment☆. Journal of Retailing 77 (1): 39–56. CrossRef
Noble, S. M., D. A. Griffith, and M. G. Weinberger. 2005. Consumer derived utilitarian value and channel utilization in a multi-channel retail context. Journal of Business Research 58 (12): 1643–1651. CrossRef
Park, J. 2014. What women want: Creation of a luxury brand. Business Horizons 57 (2): 247–257. CrossRef
Schade, M., S. Hegner, F. Horstmann, and N. Brinkmann. 2016. The impact of attitude functions on luxury brand consumption: An age-based group comparison. Journal of Business Research 69 (1): 314–322. CrossRef
Schmitt, B. H. 1999. Experiential Marketing: How to get customers to sense feel think act relate to your company and brands. New York: The Free Press.
Seo, J. H., and E. J. Huh. 2004. Cross-cultural comparison of materialism and hedonic & utilitarian shopping value: Using Korean, American, and Japanese college students. Korean Journal of Human Ecology 13 (5): 765–776.
Seong, S., and E. Hong. 2013. The influence of consumption value and attitude about luxury goods by women on consumption behavior and satisfaction. The Korean Journal of Community Living Science 24 (4): 517–536. CrossRef
Shukla, P., and K. Purani. 2012. Comparing the importance of luxury value perceptions in cross-national contexts. Journal of Business Research 65 (10): 1417–1424. CrossRef
Singelis, T. M. 1994. The measurement of independent and interdependent self-construals. Personality and Social Psychology Bulletin 20 (5): 580–591. CrossRef
Singelis, T. M., H. C. Triandis, D. P. Bhawuk, and M. J. Gelfand. 1995. Horizontal andvertical dimensions of individualism and collectivism: A theoretical and measurement refinement. Cross-cultural research 29 (3): 240–275. CrossRef
Song, Y., W. M. Hur, and M. Kim. 2012. Brand trust and affect in the luxury brand–customer relationship. Social Behavior and Personality: An International Journal 40 (2): 331–338. CrossRef
Statista. 2016. Market value of luxury goods in Germany from 2011 to 2016. Statista. Retrieved from http://www.statista.com/statistics/491381/luxury-goods-market-value-germany/.
Steenkamp, J. B. E. 2001. The role of national culture in international marketing research. International Marketing Review 18 (1): 30–44. CrossRef
Thomas, T., and C. E. Carraher. 2014. A retail perspective on the shopping behavior, cultures and personalities for China, United Arab Emirates, Belgium, India, Germany and America. Journal of Technology Management in China 9 (3): 289–296. CrossRef
Triandis, H. C., and M. J. Gelfand. 1998. Converging measurement of horizontal and vertical individualism and collectivism. Journal of Personality and Social Psychology 74 (1): 118. CrossRef
Triandis, H. C., C. McCusker, and C. H. Hui. 1990. Multimethod probes of individualism and collectivism. Journal of Personality and Social Psychology 59 (5): 1006. CrossRef
Tsai, S. P. 2005. Impact of personal orientation on luxury-brand purchase value. International Journal of Market Research 47 (4): 429–454. CrossRef
Voss, K. E., E. R. Spangenberg, and B. Grohmann. 2003. Measuring the hedonic and utilitarian dimensions of consumer attitude. Journal of Marketing Research 40 (3): 310–320. CrossRef
Walsh, G., V. W. Mitchell, and T.H.O.R.S.T.E.N. Hennig‐Thurau. 2001. German consumer decision-making styles. Journal of Consumer Affairs 35 (1): 73–95. CrossRef
Wiedmann, K. P., N. Hennigs, and A. Siebels. 2009. Value-based segmentation of luxury consumption behavior. Psychology & Marketing 26 (7): 625–651. CrossRef
Zarantonello, L., and B. H. Schmitt. 2010. Using the brand experience scale to profile consumers and predict consumer ehavior. Journal of Brand Management 17 (7): 532–540. CrossRef
Zeithaml, V.A. 1988. Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. The Journal of marketing 52 (3): 2–22.
- Differences in Consumer Luxury Values in Germany and South Korea
- Kapitel 12
Best Practices für Web-Exzellenz im Online-Handel/© venimo | Fotolia