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2021 | OriginalPaper | Buchkapitel

8. Diffusion, Propaganda and Propagation: The Actuality of the Construct

verfasst von : Claudomilson Fernandes Braga

Erschienen in: Social Representations for the Anthropocene: Latin American Perspectives

Verlag: Springer International Publishing

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Abstract

Throughout his work, Moscovici gave a preponderant role to social communication. Communication has a fundamental role in the maintenance and dissemination of social representations. Moscovici (1961, 2012) characterizes communication systems, or as Vala (2010) calls it, a typology of communicative acts of social representations: diffusion, propagation and advertising. Five decades after the seminal work of Serge Moscovici was released, we have an exciting theoretical legacy. However, the legacy left by the author in relation to the role of communication in the process of disseminating social representations and, above all, communication systems has been neglected over the years. This chapter seeks to discuss the actuality of social communication and its three core constructs: diffusion, propaganda and propagation.

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Vorheriges Kapitel Common Sense in Gramsci’s and Moscovici’s Writings: Inspiration, Subversion and Revolution in Sociopolitical and Scientific Fields

Nächstes Kapitel The Figurative Core of Social Representations and Figures of Thought

Pedro Humberto Faria Campos is full professor at Salgado Filho University. He obtained his undergraduate degree in psychology at the Catholic University of Goiás (1988), his Master’s in education at the Federal University of Goiás (1994), his Master’s in social psychology at the Université de Provence (1995), and his PhD in psychology at the University of Provence in France (1998). His areas of interest are social representations, the structural school of social representations, social exclusion, social practices and violence. Email: pedrohumbertosbp@terra.com.br.

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Titel: Diffusion, Propaganda and Propagation: The Actuality of the Construct
verfasst von: Claudomilson Fernandes Braga
Verlag: Springer International Publishing
Buch: Social Representations for the Anthropocene: Latin American Perspectives
Print ISBN: 978-3-030-67777-0

Electronic ISBN: 978-3-030-67778-7

Copyright-Jahr: 2021
DOI: https://doi.org/10.1007/978-3-030-67778-7_8