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2019 | OriginalPaper | Buchkapitel

10. Digital Fashion Competences: Market Practices and Needs

verfasst von: Nadzeya Kalbaska, Lorenzo Cantoni

Erschienen in: Business Models and ICT Technologies for the Fashion Supply Chain

Verlag: Springer International Publishing

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Abstract

Digital practices in fashion are gaining more attention, starting from digital communication, online reputation, up to eCommerce. Such highly moving dynamics—related both to the fashion market as well as to new available technologies and communication tools—require well-prepared and skilled employees, able to navigate in this constantly changing environment with needed competences, updated knowledge, and creativity. Within this study, current market needs in the field of digital fashion are investigated through the analysis of the open job positions published on LinkedIn. In particular, needed skills and competences to join digital departments of fashion companies are examined.
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Metadaten
Titel
Digital Fashion Competences: Market Practices and Needs
verfasst von
Nadzeya Kalbaska
Lorenzo Cantoni
Copyright-Jahr
2019
DOI
https://doi.org/10.1007/978-3-319-98038-6_10

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