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Erschienen in:
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2023 | OriginalPaper | Buchkapitel

8. Digital Marketing and Digital Marketing Mix

verfasst von : S. Umit Kucuk

Erschienen in: Visualizing Marketing

Verlag: Springer International Publishing

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Abstract

This chapter defines digital marketing and its new marketing mix elements. The new digital marketing value-creation elements, which are also conceptualized as Digital Marketing Mix elements or 4Cs, are proposed as connectivity, content, community, and commitment. Weakness and strength of such digital marketing mix elements in relations to traditional marketing mix elements are also discussed. This new conceptualization provides solutions for a better-functioning marketing value-creation systems for the benefits of all market actors.

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Vorheriges Kapitel Marketing Mix Modeling and Coordination
Nächstes Kapitel Connectivity
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Metadaten
Titel
Digital Marketing and Digital Marketing Mix
verfasst von
S. Umit Kucuk
Copyright-Jahr
2023
Buch
Visualizing Marketing

Print ISBN: 978-3-031-18214-3

Electronic ISBN: 978-3-031-18215-0

Copyright-Jahr: 2023

DOI
https://doi.org/10.1007/978-3-031-18215-0_8