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Über dieses Buch

Three year strategy horizons are meaningless in a digital world where the environment changes every day your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics.

Inhaltsverzeichnis

Frontmatter

Introduction

Abstract
Is the classic strategic plan really dead?
Chris Outram

Chapter 1. Why Traditional Strategy Does Not Work Anymore!

Abstract
Traditional strategy processes require time as well as thoughtful analysis about consumers, markets, competitors, and the detailed workings of business models, as well as a deep understanding of industry/player economics.
Chris Outram

Chapter 2. Everything Needs to Change — Or Does It?

Abstract
Complacency in the face of the changes that we have described could be life-threatening.
Chris Outram

Chapter 3. New Business Models for the New World: Stractics in Practice

Abstract
There is little debate that the digital era has created, and will continue to create, many models which will open up entirely new ways to access markets, and interact with consumers.
Chris Outram

Chapter 4. Pure Plays and How They Change the World

Abstract
In terms of industry development and competitive transformation, the Internet era has been an unprecedented period. The pace at which consumers have changed attitudes, new business models have been developed/introduced, and new competitors have risen (and in some cases fallen) is breathtaking.
Chris Outram

Chapter 5. Hybrid Players — Waking up to the New Digital Reality!

Abstract
For hybrid players — conventional companies where there is increasingly an e-commerce/digital element — there is often an instinct to do as little as possible until a digital threat is truly evident. They worry primarily about the fact that moving online might involve the reduction of their more conventional/traditional activities. All too seldom do hybrids consider digital to be a big opportunity which could open up access to new sources of growth.
Chris Outram

Chapter 6. Pure Plays Versus Hybrids — A Fight to the Finish?

Abstract
Anyone who generalizes when answering the question of “who will win — pure plays or hybrids?” by answering either hybrids or pure plays is at worst misguided and at best uninformed.
Chris Outram

Chapter 7. The Principles Underpinning Success in the World of Stractics

Abstract
The road to “Stractical” success is strewn with obstacles, challenges, and pitfalls. Success for either pure plays or hybrids is by no means guaranteed.
Chris Outram

Chapter 8. Strategy Processes in the World of Stractics

Abstract
Given the need to move at a rapid pace in the digital world and the fact that you can refine/experiment with different digital models rapidly and effectively, strategy is much more an osmotic and empirical process than a purely analytical, logical, or linear process. Strategy and tactics are intertwined.
Chris Outram

Chapter 9. Advice from the Top: Stractical Tips from Our Digital CEOs

Abstract
The world looks very different if you are the CEO of a pure play versus being the CEO of a hybrid.
Chris Outram

Chapter 10. The Future of Stractics

Abstract
Throughout this book we have used the titles pure play and hybrids in order to emphasize the two extremes of players in the digital world. Pure plays have no legacy assets, while hybrids start off with no digital assets.
Chris Outram

Backmatter

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