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Electronic Commerce Research
Erschienen in: Electronic Commerce Research 2/2019

11.06.2018

Digital transformation and possession attachment: examining the endowment effect for consumers’ relationships with hedonic and utilitarian digital service technologies

verfasst von: Martin P. Fritze, Andreas B. Eisingerich, Martin Benkenstein

Erschienen in: Electronic Commerce Research | Ausgabe 2/2019

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Abstract

A significant body of research has examined the importance of material possession attachment and its influence on consumer behavior. Critical questions, however, remain with regard to the extent to which, and if at all, consumers form instantaneous possession attachment in electronic commerce. In this research, we conducted one quasi-experimental field study and one scenario-based online experiment to examine the endowment effect (EE) for digital services. The current findings demonstrate that consumers become instantaneously attached to and are reluctant to give up digital services once they have obtained them. Two main explanations of the EE in electronic commerce are investigated. Critically, the results show that the psychological processes underlying the effect differ between utilitarian and hedonic digital services. Proprietary feelings towards utilitarian digital services occur due to loss aversion, whereas proprietary feelings towards hedonic digital services reflect the consumer’s conscious self-relatedness to the digital service.
Vorheriger Artikel Incorporating facial attractiveness in photos for online dating recommendation
Nächster Artikel Transfer of electronic commerce trust between physical and virtual environments: experimental effects of structural assurance and situational normality

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Metadaten
Titel
Digital transformation and possession attachment: examining the endowment effect for consumers’ relationships with hedonic and utilitarian digital service technologies
verfasst von
Martin P. Fritze
Andreas B. Eisingerich
Martin Benkenstein
Publikationsdatum
11.06.2018
Verlag
Springer US
Erschienen in
Electronic Commerce Research / Ausgabe 2/2019
Print ISSN: 1389-5753
Elektronische ISSN: 1572-9362
DOI
https://doi.org/10.1007/s10660-018-9309-8

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