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Erschienen in:
2017 | OriginalPaper | Buchkapitel
Digital Transformation and the Challenges for Organizational Communications: An Introduction
verfasst von : Joachim Klewes, Dirk Popp, Manuela Rost-Hein
Erschienen in: Out-thinking Organizational Communications
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Abstract
Communications professionals, especially those with an Anglo-American orientation, are often seen as pioneers in identifying trends in business and society and putting them to use for their organisations. Be it the first corporate websites in the early 1990s or, ten years later, the precursors of social media, corporate communicators were among the first to use the new technologies and to set an example at companies as early adopters.