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Erschienen in:

2022 | OriginalPaper | Buchkapitel

5. Digital Transformation of the Omni-personal Customer Journey

verfasst von : Rebecca Schmitt, Arnaud Rossi, Albert Bensoussan

Erschienen in: Omni-personal Luxury

Verlag: Springer International Publishing

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Abstract

In this chapter, we derive a new omni-personal model to examine the transformation during the customer’s journey along the awareness, engagement, conversion, fulfillment and loyalty phases, up to the ultimate question of how to base that transformation on data. Here, you will also find omni-personal use cases and insights gained through experience and interviews with industry leaders.

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Vorheriges Kapitel Customer Centricity Is Key

Nächstes Kapitel How to Go Omni-personal

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Titel: Digital Transformation of the Omni-personal Customer Journey
verfasst von: Rebecca Schmitt
Arnaud Rossi
Albert Bensoussan
Verlag: Springer International Publishing
Buch: Omni-personal Luxury
Print ISBN: 978-3-030-85768-4

Electronic ISBN: 978-3-030-85769-1

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-030-85769-1_5