Dipak Jain on Marketing

Excerpt

At the request of Customer Needs and Solutions, Dipak Chand Jain shares his thoughts on important issues the journal’s editorial board members have raised. Dipak is the European President and Professor of Marketing at China Europe International Business School (CEIBS). Dipak’s influential career spans nearly 4 decades as an educator, senior business school administrator, and consultant to governments and global corporations. Throughout his career, he has advanced a pedagogical model that combines academic excellence and business relevance to produce high-impact results with social significance. Prior to being named Sasin’s Director in 2014, he served from 2011 to 2013 as dean of INSEAD, an international business school with campuses in France, Singapore, and Abu Dhabi. Before joining INSEAD, Dipak was dean of Northwestern University’s Kellogg School of Management from 2001 to 2009. In recognition of his many scholarly achievements and outstanding teaching, he was named the Sandy and Morton Goldman Professor of Entrepreneurial Studies and Professor of Marketing at Kellogg. …