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2020 | OriginalPaper | Buchkapitel

9. Disruptive Innovation and the Commercialisation of Technology

verfasst von : Tim Mazzarol, Sophie Reboud

Erschienen in: Entrepreneurship and Innovation

Verlag: Springer Nature Singapore

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Abstract

This chapter examines the role of innovation as a key economic driver and the nature of radical or disruptive innovations as a major source of new technological products and processes. It examines the theory and practice of strategic management of innovation, and the generation of innovation value through the adoption of a Blue Ocean strategy. The chapter also provides an overview of new product development processes such as Stage-Gate® and Lean Start-Up, plus the process of assessing innovation rent.

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Metadaten
Titel
Disruptive Innovation and the Commercialisation of Technology
verfasst von
Tim Mazzarol
Sophie Reboud
Copyright-Jahr
2020
Verlag
Springer Nature Singapore
DOI
https://doi.org/10.1007/978-981-13-9412-6_9