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Erschienen in:
2008 | OriginalPaper | Buchkapitel
Distribution
verfasst von : Willem Burgers, Ph.D.
Erschienen in: Marketing Revealed
Verlag: Palgrave Macmillan UK
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Successful marketing demands successful management of markets. We must manage the marketing function both inside our company and also outside our company, managing also those who are not our employees but nevertheless are busy distributing, selling, buying, consuming, and disposing of our products. Value increasingly is produced by groups of companies working together. The remaining chapters in this book all touch on this main point.