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2019 | OriginalPaper | Buchkapitel

6. Diversity Management: An Overlook on Brazil’s Largest Companies

verfasst von : Bruno Carramenha, Thatiana Cappellano

Erschienen in: Strategic Employee Communication

Verlag: Springer International Publishing

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Abstract

In this chapter, the authors outline the results of qualitative research on Diversity Management carried out with Brazil’s 20 largest companies. The objective of the study was to map the perception of employees and managers on Diversity in the context of the organizations, confronting the corporate discourse with the perspective of professionals who identify themselves with this theme. Managers of 12 out of 20 national companies and 45 employees, representing all this group, participated for individual qualitative interviews. The results show a very an incipient ambience in Brazilian companies, with a discourse that is little aligned to the practice and almost no practical demonstration of results, perceived by employees with mistrust and a sense of exclusion.

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Vorheriges Kapitel WhatsApp and the Mediatization of Informal Communication in Organizations

Nächstes Kapitel Behind Every Engagement There Is Always a Good Story

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4CO—Cappellano and Carramenha Communication and Culture Organizational is a Brazilian consultancy founded in 2008 that is specialized in research, diagnostic, and planning in public relations.

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Titel: Diversity Management: An Overlook on Brazil’s Largest Companies
verfasst von: Bruno Carramenha
Thatiana Cappellano
Verlag: Springer International Publishing
Buch: Strategic Employee Communication
Print ISBN: 978-3-319-97893-2

Electronic ISBN: 978-3-319-97894-9

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-319-97894-9_6