nach oben

Erschienen in:

2019 | OriginalPaper | Buchkapitel

Do We Build Store Loyalty Through Store Brands or Store Brands Through Store Loyalty?

verfasst von : Samy Belaid, Azza Temessek Behi, Dorsaf Fehri Belaid, Jérome Lacoeuilhe

Erschienen in: Advances in National Brand and Private Label Marketing

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

Store Brands (SBs) are increasingly present in Western retail stores. They are used to define the positioning, loyalty and trust strategies. The retail literature has essentially developed models showing the effect of trust in a store and its impact on behavioral loyalty to SBs. In contrast, few studies have conceptualized the effect of SBs loyalty and its impact on trust in a store. The purpose of this research is to develop a conceptual model that considers, on one hand, behavioral loyalty to the SBs as a mediating variable between its antecedents (perceived quality, sensitive price and brand sensitive) and trust towards store, on the other hand, SB’s strategy as a moderating variable between loyalty to SBs and trust in the store.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Investigating Private Labels’ Success Against National Brands in the Men’s Razor Category

Nächstes Kapitel Silver Shoppers’ Attitude Towards Store Brands: Will-They-Won’t-They?

Abelson, R.P., Aronson, E.E., McGuire, W.J., Newcomb, T.M., Rosenberg, M.J., Tannenbaum, P.H.: Theories of cognitive consistency: A sourcebook (1968)

Ailawadi, K.L., Keller, K.L.: Understanding retail branding: conceptual insights and research priorities. J. Retail. 80(4), 331–342 (2004)CrossRef

Baltas, G.: Determinants of store brand choice: a behavioral analysis. J. Prod. Brand Manage. 6(5), 315–324 (1997)CrossRef

Baltas, G., Argouslidis, P.C.: Consumer characteristics and demand for store brands. Int. J. Retail Distrib. Manage. 35(5), 328–341 (2007)CrossRef

Belaid S., Lacoeuilhe, J.: « Les motivations d’achat et les leviers pour redynamiser l’offre des marques de distributeurs cœur de gamme » , Décis. Mark. 90 (2018)

Bellizzi, J.A., Krueckeberg, H.F., Hamilton, J.R., Martin, W.S.: Consumer perceptions of national, private, and generic brands. J. Retail. 57(4), 56–70 (1981)

Berry, L.L.: Relationship marketing. American Marketing Association (1983)

Berry, L.L.: Relationship marketing of services—growing interest, emerging perspectives. J. Acad. Mark. Sci. 23(4), 236–245 (1995)CrossRef

Binninger, A.S.: Exploring the relationships between retail brands and consumer store loyalty. Int. J. Retail Distrib. Manage. 36(2), 94–110 (2008)CrossRef

Bowen, J.: Development of a taxonomy of services to gain strategic marketing insights. J. Acad. Mark. Sci. 18(1), 43–49 (1990)CrossRef

Brown, T.J., Dacin, P.A.: The company and the product: corporate associations and consumer product responses. J. Mark. 61(1), 68–84 (1997)CrossRef

Bucklin, R.E., Lattin, J.M.: A two-state model of purchase incidence and brand choice. Mark. Sci. 10(1), 24–39 (1991)CrossRef

Burton, S., Lichtenstein, D.R., Netemeyer, R.G., Garretson, J.A.: A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates. J. Acad. Mark. Sci. 26(4), 293 (1998)CrossRef

Calvo Porral, C., Levy-Mangin, J.P.: Food private label brands: the role of consumer trust on loyalty and purchase intention. Br. Food J. 118(3), 679–696 (2016)CrossRef

Celsi, R.L., Olson, J.C.: The role of involvement in attention and comprehension processes. J. Consum. Res. 15(2), 210–224 (1988)CrossRef

Chaniotakis, I.E., Lymperopoulos, C., Soureli, M.: A research model for consumers’ intention of buying private label frozen vegetables. J. Food Prod. Mark. 15(2), 152–163 (2009)CrossRef

Chaudhuri, A., Holbrook, M.B.: The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. J. Mark. 65(2), 81–93 (2001)CrossRef

Collins-Dodd, C., Lindley, T.: Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions. J. Retail. Consum. Serv. 10(6), 345–352 (2003)CrossRef

Corstjens, M., Rajiv, L.: Building store loyalty through store brands. J. Mark. Res. 37(3), 281–291 (2000)CrossRef

Daymon’s Private Brand Intelligence Report (2018). https://www.daymon.com/publications-and-white-papers/daymons-private-brand-intelligence-report/

Desai, K.K., Keller, K.L.: The effects of ingredient branding strategies on host brand extendibility. J. Mark. 66(1), 73–93 (2002)CrossRef

Dholakia, U.M.: Involvement-response models of joint effects: an empirical test and extension. ACR North Am. Adv. (1998)

do Vale, R.C., Matos, P.V., Caiado, J.: The impact of private labels on consumer store loyalty: an integrative perspective. J. Retail. Consum. Serv. 28, 179–188 (2016)

Donney, P.M., Cannon, J.P.: An examination of the nature of trust in buyer-seller relationships. J. Mark. 61, 35–51 (1997)

Dwyer, F.R., Schurr, P.H., Oh, S.: Developing buyer-seller relationships. J. Mark. 11–27 (1987)CrossRef

Erdem, T., Zhao, Y., Valenzuela, A.: Performance of store brands: a cross-country analysis of consumer store-brand preferences, perceptions, and risk. J. Mark. Res. 41(1), 86–100 (2004)CrossRef

Fournier, S.: Consumers and their brands: developing relationship theory in consumer research. J. Consum. Res. 24(4), 343–373 (1998)CrossRef

Garbarino, E., Johnson, M.S.: The different roles of satisfaction, trust, and commitment in customer relationships. J. Mark. 70–87 (1999)CrossRef

Goldsmith, R.E., Flynn, L.R., Kim, D.: Status consumption and price sensitivity. J. Mark. Theor. Pract. 18(4), 323–338 (2010)CrossRef

González Mieres, C., María Díaz Martín, A., Trespalacios Gutiérrez, J.A.: Antecedents of the difference in perceived risk between store brands and national brands. Eur. J. Mark. 40(1/2), 61–82 (2006)CrossRef

Gremler, D.D., Gwinner, K.P., Brown, S.W.: Generating positive word-of-mouth communication through customer-employee relationships. Int. J. Serv. Ind. Manage. 12(1), 44–59 (2001)CrossRef

Grewal, D., Krishnan, R., Baker, J., Borin, N.: The effect of store name, brand name and price discounts on consumers’ evaluations and purchase intentions. J. Retail. 74(3), 331–352 (1998)CrossRef

Grönroos, C.: Service Management and Marketing: Managing the Moments of Truth in Service Competition. Jossey-Bass (1990)

Guenzi, P., Johnson, M.D., Castaldo, S.: A comprehensive model of customer trust in two retail stores. J. Serv. Manage. 20(3), 290–316 (2009)CrossRef

Koschate-Fischer, N., Cramer, J., Hoyer, W.D.: Moderating effects of the relationship between private label share and store loyalty. J. Mark. 78(2), 69–82 (2014)CrossRef

Krishnamurthi, L., Raj, S.P.: An empirical analysis of the relationship between brand loyalty and consumer price elasticity. Mark. Sci. 10(2), 172–183 (1991)CrossRef

Labeaga, J.M., Lado, N., Martos, M.: Behavioural loyalty towards store brands. J. Retail. Consum. Serv. 14(5), 347–356 (2007)CrossRef

Mandjak, T., Belaid, S., Naudé, P.: Development of trust over time in an emerging market, context: the case of the tunisian automotive sector. J. Bus. Ind. Mark. (2019, in press)

Martenson, R.: Corporate brand image, satisfaction and store loyalty: a study of the store as a brand, store brands and manufacturer brands. Int. J. Retail Distrib. Manage. 35(7), 544–555 (2007)CrossRef

Mayer, R.C., Davis, J.H.: The effect of the performance appraisal system on trust for management: a field quasi-experiment. J. Appl. Psychol. 84(1), 123 (1999)CrossRef

Mentzer, J.T., Min, S., Zacharia, Z.G.: The nature of interfirm partnering in supply chain management. J. Retail. 76(4), 549–568 (2000)CrossRef

Mitra, K., Reiss, M.C., Capella, L.M.: An examination of perceived risk, information search and behavioral intentions in search, experience and credence services. J. Serv. Mark. 13(3), 208–228 (1999)CrossRef

Moorman, C., Deshpande, R., Zaltman, G.: Factors affecting trust in market research relationships. J. Mark. 81–101 (1993)CrossRef

Morgan, R.M., Hunt, S.D.: The commitment-trust theory of relationship marketing. J. Mark. 20–38 (1994)CrossRef

Muzellec, L., Lambkin, M.C.: Corporate branding and brand architecture: a conceptual framework. Mark. Theor. 9(1), 39–54 (2009)CrossRef

Nelson, P.: Information and consumer behavior. J. Polit. Econ. 78, 311–329 (1970)CrossRef

Nenycz-Thiel, M., Romaniuk, J.: Buying of private labels across categories: how far is too far? In: Advances in National Brand and Private Label Marketing, pp. 35–42. Springer, Cham (2015)CrossRef

Olson, E.L.: Supplier inferences to enhance private label perceptions. J. Bus. Res. 65(1), 100–105 (2012)CrossRef

Richards, T., Yonezawa, K., Winter, S.: Cross-category effects and private labels. Eur. Rev. Agric. Econ. 42(2), 187–216 (2014)CrossRef

Richardson, P.S., Dick, A.S., Jain, A.K.: Extrinsic and intrinsic cue effects on perceptions of store brand quality. J. Mark. 58(4), 28–36 (1994)CrossRef

Richardson, P.S., Jain, A.K., Dick, A.: Household store brand proneness: a framework. J. Retail. 72(2), 159–185 (1996)CrossRef

Rondán Cataluña, F.J., García, A.N., Phau, I.: The influence of price and brand loyalty on store brands versus national brands. Int. Rev.Retail Distrib. Consum. Res. 16(4), 433–452 (2006)CrossRef

Rosch, E., Mervis, C.B.: Family resemblances: studies in the internal structure of categories. Cogn. Psychol. 7(4), 573–605 (1975)CrossRef

Rubio, N., Villaseñor, N., Yagüe, M.J.: Creation of consumer loyalty and trust in the retailer through store brands: the moderating effect of choice of store brand name. J. Retail. Consum. Serv. 34, 358–368 (2017)CrossRef

Singh, J., Sirdeshmukh, D.: Agency and trust mechanisms in consumer satisfaction and loyalty judgments. J. Acad. Mark. Sci. 28(1), 150–167 (2000)CrossRef

Sivakumar, K., Raj, S.P.: Quality tier competition: how price change influences brand choice and category choice. J. Mark. 61(3), 71–84 (1997)CrossRef

Sprott, D.E., Shimp, T.A.: Using product sampling to augment the perceived quality of store brands. J. Retail. 80(4), 305–315 (2004)CrossRef

Steenkamp, J.B.E.: Dynamics in consumer behavior with respect to agricultural and food products. In: Agricultural Marketing and Consumer Behavior in a Changing World, pp. 143–188. Springer, Boston (1997)CrossRef

Sun, P.C., Lin, C.M.: Building customer trust and loyalty: an empirical study in a retailing context. Serv. Ind. J. 30(9), 1439–1455 (2010)CrossRef

Veloutsou, C., Gioulistanis, E., Moutinho, L.: Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy. J. Prod. Brand Manage. 13(4), 228–241 (2004)CrossRef

Wasti, S.A., Tan, H.H., Erdil, S.E.: Antecedents of trust across foci: a comparative study of Turkey and China. Manage. Organ. Rev. 7(2), 279–302 (2011)CrossRef

Zboja, J.J., Voorhees, C.M.: The impact of brand trust and satisfaction on retailer repurchase intentions. J. Serv. Mark. 20(6), 381–390 (2006)CrossRef

Zinkhan, G.M., Braunsberger, K.: The complexity of consumers’ cognitive structures and its relevance to consumer behavior. J. Bus. Res. 57(6), 575–582 (2004)CrossRef

Titel: Do We Build Store Loyalty Through Store Brands or Store Brands Through Store Loyalty?
verfasst von: Samy Belaid
Azza Temessek Behi
Dorsaf Fehri Belaid
Jérome Lacoeuilhe
Verlag: Springer International Publishing
Buch: Advances in National Brand and Private Label Marketing
Print ISBN: 978-3-030-18910-5

Electronic ISBN: 978-3-030-18911-2

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-030-18911-2_10