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2017 | OriginalPaper | Buchkapitel

2. Does Religiousness Influence the Corporate Social Responsibility Orientation in Germany?

verfasst von : Maria Anne Schmidt

Erschienen in: Corporate Social Responsibility in the Post-Financial Crisis Era

Verlag: Springer International Publishing

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Abstract

The financial crisis as well as various company scandals during recent years not only led to a loss in credibility of politics and firms but also raised questions concerning the reliance on the economic system. Consumers search for alternatives and expect companies to engage in social activities to regain credibility. In time of uncertainty, some also point to religion as a way to break out of the fast-moving nature and to find solidarity. In this chapter, both aspects are taken into account. The expectations of more- and less-religious consumers toward firms’ engagement in social activities are analyzed in relation to economic achievements. With a survey questionnaire, participants in Germany are asked to evaluate the economic, legal, ethical, and philanthropic obligations of a firm. The findings shed light on the ambiguous relation between religiousness and corporate social responsibility orientation (CSRO): While some former studies in the USA und Malaysia revealed a coherence between religiousness and CSRO, the results do not show significant differences between highly religious and low religious Germans. Moreover, a new perspective is added by analyzing the influence of affiliation on CSRO. Here, no differences between affiliated and unaffiliated respondents are found.

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The term is currently emerging in business ethics research. Various researchers criticize the Eurocentric perspective suspected behind the terms religiosity and religiousness. Thus, concepts like spirituality or Zen-meditation are used in recent research with the goal to create a universally applicable term.

According to his theory, the assumed relative weighting followed 4:3:2:1 out of ten points.

Data estimated for 2011 by Pew Research Centre: 68.7 percent are Christians in Germany.

In June and July 2014, 152 students at the HTW Berlin University of Applied Sciences voluntarily completed the questionnaire. The final sample size was 142 since 10 partially completed questionnaires had to be eliminated (response rate greater than 90 percent).

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Titel: Does Religiousness Influence the Corporate Social Responsibility Orientation in Germany?
verfasst von: Maria Anne Schmidt
Verlag: Springer International Publishing
Buch: Corporate Social Responsibility in the Post-Financial Crisis Era
Print ISBN: 978-3-319-40095-2

Electronic ISBN: 978-3-319-40096-9

Copyright-Jahr: 2017
DOI: https://doi.org/10.1007/978-3-319-40096-9_2