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Erschienen in:
2008 | OriginalPaper | Buchkapitel
Doing Well by Doing Good: Objective Findings, Subjective Assumptions, or Selective Amplification?
verfasst von : Marc Orlitzky, Diane L. Swanson
Erschienen in: Toward Integrative Corporate Citizenship
Verlag: Palgrave Macmillan UK
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As the integrative research reviews in the previous three chapters showed, the relationship between corporate social performance (CSP) and corporate financial performance (CFP) has been investigated for over three decades. A meta-analysis (see Chapter 4) shows that the average corrected correlation between CSP and CFP is positive (Orlitzky, Schmidt & Rynes, 2003). However, what previous research reviews failed to examine in depth is the considerable amount of cross-study variability (Ullmann, 1985; Wood & Jones, 1995). In other words, researchers have not conclusively determined why some studies might find economic benefits from CSP while others do not.