Dynamic Capabilities and Business Model in the Transition to Sustainability: The Case of Bosch/Curitiba-Brazil

This article focuses on innovation and sustainability from the perspective of dynamic capabilities at BOSCH Curitiba/PR. The conceptual study model articulates the sociotechnical approach of transition towards sustainability, dynamic capabilities and sustainable innovations. The general objective of the study was to analyze the development of dynamic capabilities, considering the sociotechnical approach and, the transition to sustainability at BOSCH, in order to understand the relationship between innovative actors and alternative urban mobility systems, with a view to reducing energy consumption, as well as public transitional policies for sustainability, in the Brazilian automotive industry. The study design was an exploratory-descriptive, qualitative and cross-sectional approach, with a single case study as the method. Interviews were conducted with managers and coordinators, as well as non-participant observation and secondary source research. The company under study implemented innovation in a business model for mobility, articulating cooperation among universities, research institutes, and other subsidiaries of the group, encouraging research, corporate startups, and incubators for sustainable innovation projects. Evidence suggests that the company is developing dynamic capabilities in new business sources in order to achieve superior performance in the transition to sustainability.