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20.02.2017 | Marketingstrategie | Im Fokus | Onlineartikel

Alles Marketing kreist um die Digitalisierung

Die Digitalisierung schreitet in Windeseile voran. Sie verändert den Konsum und prägt alle Marketingtrends der Zukunft. Was kommt auf Marketer zu?

15.02.2017 | Zahlungsverkehr | Nachricht | Onlineartikel

Mobiles Bezahlen vorantreiben

Mobiles Bezahlen soll sich mit der Digitalisierung und der Zahlungsdiensterichtline (PSD2) europaweit durchsetzen und einheitlich sichere Zahlungsdienstleistungen ermöglichen. Branchenvertreter sehen noch Verbesserungsbedarf bei der Umsetzung.

14.02.2017 | Multichannel-Vertrieb | Im Fokus | Onlineartikel

Händler fast perfekt im Data-Marketing

Deutschlands Händler erreichen im Branchenvergleich Bestnoten beim digitalen Direktmarketing. Wichtigster Trend:  Multichannel setzt sich immer mehr durch.

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01.12.2017 | Research | Ausgabe 1/2017 Open Access

A framework for identifying the linkability between Web servers for enhanced internet computing and E-commerce

Existing Web session tracking techniques mainly work on huge web server log files, which limit their dynamicity and capability. We present a collaborative method for session tracking to identify direct and indirect web server interactions. The …

01.03.2017 | 3DR Express | Ausgabe 1/2017

DCT and DST Based Image Compression for 3D Reconstruction

This paper introduces a new method for 2D image compression whose quality is demonstrated through accurate 3D reconstruction using structured light techniques and 3D reconstruction from multiple viewpoints. The method is based on two discrete …


Experiences and challenges in building a data intensive system for data migration

Data Intensive (DI) applications are becoming more and more important in several fields of science, economy, and even in our normal life. Unfortunately, even if some technological frameworks are available for their development, we still lack solid …

17.02.2017 | Regular Paper

Meta-path-based link prediction in schema-rich heterogeneous information network

Recent years have witnessed the boom of heterogeneous information network (HIN), which contains different types of nodes and relations. Complex structure and rich semantics are unique features of HIN. Meta-path, the sequence of object types and …

weitere Zeitschriftenartikel


2017 | OriginalPaper | Buchkapitel

Building an Online Adaptive Learning and Recommendation Platform

In the traditional e-learning environment lack of immediate learning assistance. This online adaptive learning and recommendation platform (ALR) provide tracking tool for instructors to “observe” or “monitor” individual students’ learning …

2017 | OriginalPaper | Buchkapitel

Building and Using an Ontology of Preference-Based Multiobjective Evolutionary Algorithms

Integrating user preferences in Evolutionary Multiobjective Optimization (EMO) is currently a prevalent research topic. There is a large variety of preference handling methods (originated from Multicriteria decision making, MCDM) and EMO methods …

2017 | OriginalPaper | Buchkapitel

A Landscape of Learning Analytics: An Exercise to Highlight the Nature of an Emergent Field

Before the increasing efforts for understanding, predicting, and enhancing students’ learning in educational settings, learning analytics (LA) emerges as a candidate research area to tackle such issues. Thus, several work lines have been …

2017 | OriginalPaper | Buchkapitel

A Review of Recent Advances in Adaptive Assessment

Computerized assessments are an increasingly popular way to evaluate students. They need to be optimized so that students can receive an accurate evaluation in as little time as possible. Such optimization is possible through learning analytics …

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02.03.2017 - 02.03.2017 | Vertriebsmanagement | München | Veranstaltung

Sales Marketing Messe 2017

Unter dem Motto: „Kunden finden, Kunden binden –  Impulse für den Vertrieb“ treffen sich Marketing- und Vertriebsleiter aus Konzernen und mittelständischen Unternehmen.

16.02.2017 - 21.02.2017 | E-Commerce | Veranstaltung

3. Big Data Marketing Day

Auf dem Big Data Marketing Day referieren führende Experten über Produktinnovationen und praxistaugliche Lösungen für zeitgemäßes Marketing.

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Die B2B-Firmensuche für Industrie und Wirtschaft: Kostenfrei in Firmenprofilen nach Lieferanten, Herstellern, Dienstleistern und Händlern recherchieren.

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