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E-Commerce

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11.01.2017 | E-Commerce | Im Fokus | Onlineartikel

Produktbewertungen als interaktives Tool für Webshops

Für 41 Prozent der deutschen Online-Shopper spielen Produktbewertungen eine große Rolle, so eine Studie. Mit interaktiven Tools können Webshops dies gezielt fördern.  

09.01.2017 | Handel | Im Fokus | Onlineartikel

Wie der Handel den digitalen Wandel meistern kann

Die digitale Transformation schreitet voran und der stationäre Handel gerät immer stärker unter Druck. Aktuelle Studien zeigen, wo die Herausforderungen und Chancen für Handelsunternehmen liegen. 

27.12.2016 | E-Commerce | Im Fokus | Onlineartikel

Mobile Shopping auf dem Vormarsch

Das Smartphone wird immer mehr zum Shopping-Tool Nummer eins. Für den Handel bietet diese Entwicklung viele Potenziale, wenn die Kanäle vernetzt und die Angebote an die Nutzerbedürfnisse angepasst werden.

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Zeitschriftenartikel

01.12.2017 | Research | Ausgabe 1/2017 Open Access

A framework for identifying the linkability between Web servers for enhanced internet computing and E-commerce

Existing Web session tracking techniques mainly work on huge web server log files, which limit their dynamicity and capability. We present a collaborative method for session tracking to identify direct and indirect web server interactions. The …

19.01.2017

Hierarchical Pattern Mining with the Automata Processor

Mining complex patterns with hierarchical structures becomes more and more important to understand the underlying information in large and unstructured databases. When compared with a set-mining problem or a string-mining problem, the computation …

19.01.2017 | Empirical article

When customers want to become frontline employees: an exploratory study of decision factors and motivation types

Labor shortages have long been an issue in the service industry. One pool of potential dedicated and skilled employees that has remained untapped is customers. This study explores the customer to frontline employee (CtFE) phenomenon: customers …

19.01.2017

Smartphones usage in the classrooms: Learning aid or interference?

Many educational institutions, especially higher education institutions, are considering to embrace smartphones as part of learning aids in classes as most students (in many cases all students) not only own them but also are also attached to them.

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Buchkapitel

2016 | OriginalPaper | Buchkapitel

Building iCaution and Traffic Game in Smart Cities

This paper concerns about constructing intelligent transportation systems (ITS) of a smart city, particularly its warning and cooperative traffic management subsystem. This paper firstly addresses current available short-range communication and …

2017 | OriginalPaper | Buchkapitel

A Semantic-Based Analytics Architecture and Its Application to Commodity Pricing

Over the past decade, several sophisticated analytic techniques such as machine learning, neural networks, and predictive modelling have evolved to enable scientists to derive insights from data. Data Science is characterised by a cycle of model …

2017 | OriginalPaper | Buchkapitel

Predicting Corporate Credit Ratings Using Content Analysis of Annual Reports – A Naïve Bayesian Network Approach

Corporate credit ratings are based on a variety of information, including financial statements, annual reports, management interviews, etc. Financial indicators are critical to evaluate corporate creditworthiness. However, little is known about …

2017 | OriginalPaper | Buchkapitel

High Frequency Trading: Market Structure Matters

Although both media and the public seem to discuss the perceived dangers and threats of electronic trading only since the US flash crash in 2010, in reality, the shift towards electronic trading has been a long-lasting evolution. Often, the …

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Veranstaltungen

02.03.2017 - 02.03.2017 | Vertriebsmanagement | München | Veranstaltung

Sales Marketing Messe 2017

Unter dem Motto: „Kunden finden, Kunden binden –  Impulse für den Vertrieb“ treffen sich Marketing- und Vertriebsleiter aus Konzernen und mittelständischen Unternehmen.

16.02.2017 - 21.02.2017 | E-Commerce | Veranstaltung

3. Big Data Marketing Day

Auf dem Big Data Marketing Day referieren führende Experten über Produktinnovationen und praxistaugliche Lösungen für zeitgemäßes Marketing.

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