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E-Commerce

Aus der Redaktion

21.04.2017 | Markenführung | Im Fokus | Onlineartikel

Kleine Assistenten mit großer Wirkung

KI-basierten Sprachassistenten werden von den Digitalkonzernen als modernes Wohnzimmer-Accessoires beworben. Doch Alexa, Siri und Google Home werfen für Marketing-Strategen viele Fragen auf.

19.04.2017 | Recruiting | Im Fokus | Onlineartikel

Was Recruiter vom Online-Handel lernen können

Was haben Recruiting und E-Commerce gemeinsam? Leider viel zu wenig, möchte man antworten. Denn in Sachen Kundenzufriedenheit oder Candidate Experience gibt es noch ordentlich Luft nach oben, wie eine Studie offenbart. 

18.04.2017 | Handel | Im Fokus | Onlineartikel

Handel im digitalen Wandel

Die Digitalisierung hat auch die Retail- und Consumer-Unternehmen erfasst. Die Kunden werden zudem immer anspruchsvoller. Um dieser Entwicklung zu begegnen, müssen Händler digitale Strategien entwickeln und umsetzen.

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Zeitschriftenartikel

01.12.2017 | Research | Ausgabe 1/2017 Open Access

Modeling temporal aspects of sensor data for MongoDB NoSQL database

Proliferation of structural, semi-structural and no-structural data, has challenged the scalability, flexibility and processability of the traditional relational database management systems (RDBMS). The next generation systems demand horizontal …

01.12.2017 | Research | Ausgabe 1/2017 Open Access

A novel coordinated resource provisioning approach for cooperative cloud market

Cloud computing has been the enabling technology for shifting mass scale computation and storage requirements from individually owned clients towards an on-demand and utility styled alternative that provides many services. However, cost of …

01.12.2017 | Research | Ausgabe 1/2017 Open Access

Framework for context-aware computation offloading in mobile cloud computing

Computation offloading is a promising way to improve the performance as well as reducing the battery power consumption of a mobile application by executing some parts of the application on a remote server. Recent researches on mobile cloud …

01.12.2017 | Research | Ausgabe 1/2017 Open Access

Scalable two-phase co-occurring sensitive pattern hiding using MapReduce

With advancements in technology, applications such as social networking, e-commerce, wireless sensors etc. tend to produce a large volume of data. These voluminous datasets facilitate the analysis and understanding of much needed global trends and …

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Buchkapitel

2017 | OriginalPaper | Buchkapitel

“Can I Trust the Trustmark?” An Empirical Analysis of the Impact of Trustmarks on Online Retailer Websites in Germany: An Abstract

Online retailing represents an important business model or sales channel for many firms (Chiu et al. 2014; Zhang et al. 2015). In this context, the need for consumer protection and security has gained considerable attention (EEC-Net 2013).

2017 | OriginalPaper | Buchkapitel

Omni-Channel Retailing: Knowledge, Challenges, and Opportunities for Future Research

Recently, increasing attentions have been put on the omni-channel management, an emerging research subject due to the springing up of cloud computing, big data analysis, and mobile computing, which reshape consumers’ behavior pattern and …

2017 | OriginalPaper | Buchkapitel

An Exploration of the Perception of Brand Management and Marketing in Craftsmanship: Structured Abstract

Craftsmanship plays a substantial role in the economic environment, with more than 300 billion euros in sales and more than three million employees in France, for instance. It has, however, been little studied in marketing, where research has …

2017 | OriginalPaper | Buchkapitel

Consumer Guilt, Online Resale, and Purchase Intention

Consumer guilt is a critical factor affecting consumers’ purchasing decisions. What if marketers could find ways to reduce that sense of guilt and make consumers more willing to spend their money? This research investigated the potential role of …

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Veranstaltungen

12.05.2017 - 12.05.2017 | E-Commerce | Köln | Veranstaltung

e-Commerce Day

Der e-Commerce Day empfängt jährlich über 1.500 Besucher und hat sich vom Branchentreff zu einer der wichtigsten e-Commerce Fachmessen entwickelt.

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