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2019 | OriginalPaper | Buchkapitel

12. E-Mail-Marketing

verfasst von : Dennis Ahrholdt, Goetz Greve, Gregor Hopf

Erschienen in: Online-Marketing-Intelligence

Verlag: Springer Fachmedien Wiesbaden

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Zusammenfassung

Die Erfolgsfaktoren erfolgreicher E-Mail-Marketingkampagnen sind Gegenstand zahlreicher wissenschaftlicher als auch praktischer Veröffentlichungen. Im folgenden Kapitel werden zentrale Ergebnisse strukturiert dargestellt und diskutiert. Dieses Kapitel erarbeitet grundsätzliche Erfolgszusammenhänge auf Basis wissenschaftlicher Studien und gibt Handlungsempfehlungen für das E-Mail-Marketing.
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Metadaten
Titel
E-Mail-Marketing
verfasst von
Dennis Ahrholdt
Goetz Greve
Gregor Hopf
Copyright-Jahr
2019
DOI
https://doi.org/10.1007/978-3-658-26562-5_12