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2021 | OriginalPaper | Buchkapitel

14. e-Service Innovation Through Malaysian Consumer Perspectives: Case Studies of e-Hailing and e-Hypermarket

verfasst von : Nur Fazidah Elias, Ruzzakiah Jenal, Hazura Mohamed, Siti Aishah Hanawi, Hazilah Mohd Amin, Roham Yeganegi, Nur Athirah Nabila Binti Mohd Idros

Erschienen in: Business Innovation with New ICT in the Asia-Pacific: Case Studies

Verlag: Springer Nature Singapore

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Abstract

In recent decades, Malaysian Internet usage has rose rapidly. Malaysia Internet penetration rate has achieved 80% or equivalent to 26 million Internet users. With the rapid growth of the internet usage in Malaysia, consumers are now starting to purchase product and services via online medium. This chapter focuses on how Malaysian consumer value online services as alternatives of getting service. The chapter begins with the current trends of e-service in Malaysia. Two online services, e-hailing and e-hypermarket will be discussed. The gathered consumer value will help industry in providing better e-service.

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Metadaten
Titel
e-Service Innovation Through Malaysian Consumer Perspectives: Case Studies of e-Hailing and e-Hypermarket
verfasst von
Nur Fazidah Elias
Ruzzakiah Jenal
Hazura Mohamed
Siti Aishah Hanawi
Hazilah Mohd Amin
Roham Yeganegi
Nur Athirah Nabila Binti Mohd Idros
Copyright-Jahr
2021
Verlag
Springer Nature Singapore
DOI
https://doi.org/10.1007/978-981-15-7658-4_14