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2018 | OriginalPaper | Buchkapitel

14. EC Strategy, Globalization, SMEs, and Implementation

verfasst von : Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

Erschienen in: Electronic Commerce 2018

Verlag: Springer International Publishing

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Abstract

Upon completion of this chapter, you will be able to:

Describe the EC strategy phases.

Describe the need for justifying EC investments.

Evaluate the issues involved in global EC.

Describe the reasons for success and failure of EC.

Describe how small- and medium-sized businesses can use EC.

Describe the major components of EC implementation.

Discuss the steps in developing an EC system.

Describe the major EC development strategies.

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Titel: EC Strategy, Globalization, SMEs, and Implementation
verfasst von: Efraim Turban
Jon Outland
David King
Jae Kyu Lee
Ting-Peng Liang
Deborrah C. Turban
Verlag: Springer International Publishing
Buch: Electronic Commerce 2018
Print ISBN: 978-3-319-58714-1

Electronic ISBN: 978-3-319-58715-8

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-58715-8_14

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